The Places We'll Go Marketing Show

In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign.  This episode is not one to miss for anyone interested in marketing and advertising!  Who is Orlando Wood?  Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), Look out (IPA, 2021), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts. Orlando’s work has influenced thinking and practice in the research, marketing, and advertising, winning him awards from the ARF (Great Minds Distinction Award), the AMA (4 under 40), Jay Chiat (Gold Award for Research Innovation), ISBA (Ad Effectiveness Award), MRS (Best Paper and Research Effectiveness Awards) and ESOMAR (Best Methodology) Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in household brand like Tesco and M&S Food, growing their brands. In her 12 years at Tesco she held various commercial and marketing roles, including being part of the team that created Tesco Bank and then Tesco Mobile. She is also an author of the global best seller "Win Your Lottery", which covers her ten simple steps to be as happy and as rich as you want to be.  Sponsored by School of Marketing. A digital and data-led, marketing apprenticeships and training provider. 

In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born.  Throughout this episode, it becomes evident that Claire's love for the industry, and ambition to create her best work, is what has allowed her to stay facing forwards as she explores this next phase of her career! Sponsored by School of Marketing. A digital and data led, marketing apprenticeships and training provider.

Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces.  In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determination and simply working hard is the key to development. Colin also spoke about how careers come in peaks and troughs every 7-8 years, so embrace the changes that come along the way.  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.

In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who's passion for the advertising world shined through when speaking about his favourite ad of all time and how it transformed the world of advertising... Stephen is a huge advocate for improving diversity and inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain  insights on the representation and experience of the UK advertising’s workforce plus data to benchmark progress from.  Who is Stephen Woodford?🤩 Stephen was appointed CEO of the Advertising Association in September 2016. The Advertising Association’s mission is to promote and protect the role, rights and responsibilities of advertising and its impact on individuals, the economy and society and all the key media owners and trade bodies are members of the AA. Prior to joining, Stephen held management roles in three agencies, Leo Burnett, WCRS/Engine and DDB/adam&eveDDB. He also currently chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a founder and director of U, a digital challenger to conventional banks. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 15,000 people have now sat and passed in the UK and around the world.

In this episode, Josh Krichefski, Global CEO of MediaCom, spoke about the power and importance of having a growth mindset and being able to keep a strong perspective on what matters in your working and personal life. Josh's honest and upfront personality is what ensures he stays on top of his game, even during times of struggle which Josh touches on during this episode. It is clear that Josh is one of the most genuine leaders in our industry  and cares deeply about the mental health and wellbeing of those around him and those from underprivileged backgrounds.    Who is Josh Krichefski? 🤩   Josh has been at MediaCom for more than a decade in a variety of leadership positions at Global, Regional and Local levels. He is currently both our Global COO and CEO EMEA, where he is responsible for 4,400 people across 37 offices, driving the vision and culture in EMEA and ensuring that MediaCom is the strongest agency network in the region.  Previously Josh was MediaCom’s UK CEO, the country’s No.1 media agency billing over £1.8bn across 6 offices. He has not only worked in media agencies but on the creative agency side too, working at St. Luke’s in the early 2000s and he also ran his own digital agency, Kword. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode, we are joined by Arjoon Bose, International Head of Creative & Growth Ideas at General Mills, who brought his passion for people and creativity to the table to talk about. Arjoon's energy is evident as he shares some mottos that have allowed him to develop such and incredible, international marketing career for himself, when he once thought he was destined to be a Chartered Accountant... Accounting's loss is marketing's gain! Smart creates solutions, stupid creates stories Be a force for joy Share your knowledge Be curious, be courageous and do the brilliant basics Always back yourself and trust your gut Fail fast, bounce back faster Who is Arjoon Bose? 🤩 Arjoon has over 16 years of brand building and business leadership experience  across CPG via personal care products and now food and drink which he hopes to leverage in helping establish or grow the market for brands and create stakeholder viability while always being a vanguard of cultural leadership. He started his career in beauty and worked across the three major brands of the L'Oreal Group (Garnier, Maybelline New York and L'Oreal Paris) for over a decade across Asia, North America and Europe/UK with two major marketing stints at the global headquarters in Paris. After making many beauty dreams a reality with skin creams and hair creams, in the summer of 2015, he took his passion for indulgence up a notch with super-premium ice-cream-a much loved childhood icon that remains eternally popular globally... Haagen-Dazs, giving his career a new orientation in the world of foods with the American giant General Mills. As of 2016, Arjoon then added the 'better-for-you snacks' portfolio to his belt which namely includes Nature Valley, the world #1 snack bar and has doubled the UK business under his leadership together with his team. At the end of 2018, Arjoon transitioned to be a founding member of the General Mills New Ventures incubation team for Europe-Australasia setting up our Natural & Organic Business Unit for as well as our European Venture Capital arm which seeks Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.

In this episode of The Places We'll Go Marketing Show, Sarah Jenkins, the Marketing Director of Saatchi & Saatchi, demonstrated her passion and excitement for the marketing industry and the power that Saatchi & Saatchi has to influence the world. After getting to know Sarah, it was clear that her passion comes from people, and being surrounded by a diverse and creative team that work together to empower and motivate each other through thick and thin. You'll finish this episode feeling like you can take on the world and that "nothing is impossible"... Topics:  The power of having a tribe around you Make yourself noticed Networking is key to development Don't be afraid to speak up Diversity and inclusion Who is Sarah Jenkins? 🤩 Sarah joined Saatchi & Saatchi in December 2019. She works with Chris Kay, Chief Executive Officer of Saatchi & Saatchi, to both shape the strategic direction of the agency and drive the day-to-day business. Previously a nine year veteran of Grey London where she held the role of Chief Marketing Officer and Head of Account Management and was responsible for some of the agency’s flagship creative accounts - including The British Heart Foundation and Lucozade. Sarah has worked in both global network agencies and start ups and across organisations as diverse as Mars, GSK, P&G and the Home Office. A staunch believer in the need for greater diversity of talent at all levels across advertising, Sarah has been a driving force behind the industry wide Advertising Diversity Task Force, which brings together the most progressive agencies across the communications industry to use their combined energy, expertise and skills to shift the diversity dial. Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training. 

Who is Paul Frampton? Paul is the European President for Control v Exposed, a marketing services consultancy and addressable media specialist. Paul is an experienced business leader and one of the UK’s defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drumvoted him the ‘5th Most Influential Person in UK Digital’. Paul was also honored to accept Twitter’s‘Lifetime Achievement Award’. An active advisor and investor in the start-up community for businesses in the Marketing and HR tech space and an early-stage VC. Paul is an influencer on LinkedIn and Twitter with over 25,000 followers. He serves as Chair of The Youth Group, dedicated to improving job prospects for young people. An advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focuses on family life, his five children, and DJ’ing. He is an BA Honours graduate of The University of Southampton.

In this episode, Mimi talks about importance of empathetic leadership and where her passion for empathy came from, she takes a deep dive into what triggered her to write her best selling book "Softening the Edge" and Mimi also spoke to us about how her international career has developed over the years.  Who is Mimi Nicklin? "I believe that Empathetic Influence can make a significant difference to the world of work and society, and I am extremely passionate about conscientious leadership and the impact we can have as leaders today. Today I balance my work in empathy with my strategic and creative leadership in at The Devmark Group, ensuring I integrate my leadership work in the corporate and marketing world with my passion for inspiring empathy globally. A lifelong copywriter, I never thought about becoming an author until I wrote Softening The Edge. Once I identified the reach and impact of the Empathy Deficit globally, I couldn’t stop writing. I am a strategist and writer by nature and this book focuses on something I have been passionate about for my entire career - the sustainable wellness of our workforce, human led leadership, and the future of effective creativity and brand building. My principles are principles of people and I focus on opportunities for enhanced organisational culture as well as brand strategy that heroes consumer empathy and creativity. I am the host of The Empathy for Breakfast Show, a weekly breakfast podcast, with a reach of 85,000. You can view it on all leading podcast platforms. I believe in the systematization of empathetic influence & Regenerative Leadership to create the best of creative work, the happiest of teams and the most sustainable facets of a healthy society. I have worked across twenty-five markets from within independent agencies, as well as within both WPP and Omnicom, and from client side. Having recently changed my role from the Regional Managing Director role at Rapp MEA to focus on strategic and creative delivery as their contracted full time strategic ECD, I am now passionately driving strategic and creative output as part of the agency's growth strategy for 2021. Previously the Global Vice President, GlaxoSmithKline, for Grey Group in Singapore and having held roles as Regional Strategic Director and Chief Marketing Officer, my key strength is in building team culture and cohesion, creative storytelling and strategic concept, insight and brand development. I have honed this living in London, Hong Kong, Cape Town, Johannesburg, Singapore and Dubai." Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.