

The Places We'll Go Marketing Show
The Places We'll Go Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Episodes
Mentioned books

Aug 12, 2022 • 51min
Tom Roach, Brand Strategist at Jellyfish - The three-time Gold IPA Effectiveness winner
VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most.
Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections and new discussions that he can get involved in. He believes this is the key to career building - how do you expect anything exciting to come your way, if you are not doing exciting things?
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Aug 5, 2022 • 38min
Mel Matson, Director of Customer Proposition & Comms at Co-op - Life with ADHD
In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis.
Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in the UK, and started from her part-time role in M&S during her teenage years. She also talks about how her childhood has shaped her into the adaptable marketing leader that she is today.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training.

Jul 25, 2022 • 46min
Hamish Goulding, Head of Brand Strategy at HSBC - The Power of Being Yourself
In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to be able to work at HSBC and previous companies.
Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training programmes.

Jul 15, 2022 • 42min
Simon Michaelides, Consultant - The Change Agent
Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a career we all dream of, yet is still so humble.

Jul 1, 2022 • 43min
Becky Moffat, CMO of HSBC UK - Economist to the Chief Marketing Officer
In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why Becky feels HSBC's recent "safe spaces" campaign was crucial and how they actually made it come to life to help as many people as possible when they need it most.
Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training.

Jun 10, 2022 • 47min
Andria Vidler, CEO of Allywn UK and The National Lottery - The three-time CEO
We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that gives her employees the confidence to be creative and take risks without feeling afraid of failing.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

May 27, 2022 • 51min
Andy Nairn, Founder of Lucky Generals - The power of understanding your secret sauce
This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

May 13, 2022 • 47min
Lindsey Clay - Life as the CEO of ThinkBox
In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing with 3 older brothers has shaped her to be such a powerful and confident person that is willing to speak out about what she believes is right.
Sponsored by School of Marketing, a digital and data-led marketing apprenticeships and training provider.

Apr 29, 2022 • 47min
Rachel Eyre, CMO of Morrisons - The importance of being a high energy, high challenge leader
Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Apr 22, 2022 • 50min
Will Butler-Adams, CEO of Brompton Bikes - The Value of Marketing
In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life.
Sponsored by School of Marketing, delivering digital and data-led marketing apprenticeships and training.


