Uncensored CMO

Tash Courtenay Smith, serial entrepreneur and digital marketing expert, discusses the state of D2C, building a personal brand, challenges of entrepreneurship, and the importance of finding your own voice.

Marketing professor Mark Ritson discusses the best campaigns of the year, US marketers lagging behind, and the importance of differentiation and distinctiveness. They also explore Cadbury's successful generosity campaign, the history and reformulation of Luca's Aid, and the role of constraints and challenges in building a brand.

Julia Goldin, Global CMO of LEGO, discusses the importance of play in unlocking creativity. She shares insights on staying on top of trends, the LEGO mission and the role of play, product innovation, collaborations, sustainability, and marketing career advice.

Digital transformation and marketing expert Tom Goodwin discusses the biggest myths in marketing and the impact of technology on society. They explore the shift in power from traditional advertisers to online platforms, the importance of trust in the digital age, reflections on getting fired and workplace dynamics, and challenge stereotypes about ageism in the marketing industry.

TikTok sensation Rob Mayhew, Creative Director at Gravity Road, shares his journey from stand-up comedy to creating viral TikTok videos. They discuss successful content strategies, brand partnerships, and their love for a brand of jumpers. They also brainstorm ideas for British Airways ads and talk about the power of podcasting and B2B marketing creativity.

Advertising legend Sir John Hegarty discusses the business of creativity and the importance of showcasing creative work in client pitches. He shares his top 5 ads, talks about the impact of technology on creative thinking, and emphasizes the power of humor in advertising. He also discusses the secret to pitching emotive work to a rational audience and provides tips for living a more creative life.

Marketing legends Peter Field and Adam Morgan discuss the impact of dull advertising on brands. They explore the cost of dull marketing to businesses, brands, and your career. They also touch on the role of danger and a mastersclass in making the dullest ad ever.

Luke Boase, Founder of Lucky Saint, the world's first alcohol-free only brand, shares his journey of creating a brand in the non-alcoholic beer category. Topics discussed include finding a brewing partner, raising money from investors, almost losing the business during COVID, and the challenges of making non-alcoholic beer appealing to consumers.

Returning guest Orlando Wood discusses the different ways the brain processes information and how it impacts advertising. They explore the effectiveness of humor in ads and highlight a McDonald's and Disney partnership ad that references iconic films. Orlando's latest work and the importance of building brands through digital are also discussed.

Guest: Emily Kraftman, Managing Director for UK & Europe for a brand disrupting the toilet paper category. Topics: Challenges of unique brand name, career switch challenges, fast growth challenges, importance of purpose in marketing, transitioning from DTC to retail, growing with small budgets, launching first TV campaign.