Uncensored CMO From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Apr 24, 2024
Scott Morrison, an energizing coach, shares insights on turning around businesses, winning pitches, and creating impactful moments. Topics include branding strategies, Nike's success secret, career failures, and pitching to CMOs. Morrison's journey from bust to Boom is a highlight, along with the importance of emotional resonance in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Passion and Culture in Advertising and Branding
01:32 • 25min
Innovative Messaging Strategies for Prompting Action
26:04 • 2min
From Turnaround to Rapid Growth: Driving Organizational Success
27:54 • 11min
Rediscovering the Original Recipe and Unlocking Past Knowledge for Innovation
38:32 • 2min
Mastering the Art of Pitching
40:12 • 7min
Engaging Employees through Emotional Connection and the 'Boom Mindset'
47:34 • 2min