Uncensored CMO How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
Apr 3, 2024
Global Brand Director at Guinness, Stephen O'Kelly, shares insights on brand legacy, storytelling, and marketing strategies. Topics include family ties to the company, cultural significance of Guinness, myth of Dublin tasting better, empowering women's sports, compliance in marketing, and creating successful ad campaigns for non-alcoholic Guinness.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Legacy and Values of the Guinness Brand
03:12 • 22min
Exploring the History and Perception of Guinness Pouring Process
25:37 • 2min
Exploring the Myth of Guinness Tasting Better in Dublin
27:16 • 2min
Evolution of Brand Storytelling and Empowering Women's Sports
28:47 • 14min
Discussion on Marketing Regulations, Compliance, and Product Success
43:01 • 2min
Creating an Ad Campaign and Staying Humble with Brand Success
44:40 • 4min