How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
Uncensored CMO
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Legacy and Values of the Guinness Brand
Exploring the deep-rooted history of the Guinness brand, this chapter delves into the family's connection to the company, emphasizing values such as employee welfare and community support. It discusses the cultural significance of Guinness in various regions, from Ireland to the US, Africa, and Asia, highlighting brand evolution and challenges faced in maintaining a cohesive image across diverse markets.
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