Stephen O'Kelly
Global Brand Director at Guinness and a fourth generation employee carrying on the legacy of his family.
Best podcasts with Stephen O'Kelly
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Apr 3, 2024 • 49min
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
Global Brand Director at Guinness, Stephen O'Kelly, shares insights on brand legacy, storytelling, and marketing strategies. Topics include family ties to the company, cultural significance of Guinness, myth of Dublin tasting better, empowering women's sports, compliance in marketing, and creating successful ad campaigns for non-alcoholic Guinness.
