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Uncensored CMO
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
May 8, 2024
Colleen DeCourcy, Chief Creative Officer at Snap, talks about her time at Wieden+Kennedy, the challenges of Snapchat, creating happiness in social media, and what it's like working for Evan Spiegel. She reflects on lessons from Dan Wieden, being a creative leader, and offers advice to young marketers.
42:10
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Quick takeaways
- Colleen's journey highlights the power of creative expression in advertising.
- Snap promotes happiness and authentic connections, diverging from ad-driven platforms.
Deep dives
Colleen's Journey Into the Creative Industries
Colleen DeCorsy shares her inspiring journey into the creative industries, reflecting on her unconventional path and early influences that propelled her towards a career in advertising. Despite initially aiming to be a journalist, she found her passion in advertising, recognizing the power of creative expression. Colleen highlights her experiences at top companies like Wieden+Kennedy and her impactful role in shaping the digital landscape during its early days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode