18min chapter

Uncensored CMO cover image

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Uncensored CMO

CHAPTER

Navigating Departures and Challenges in Social Media

The chapter explores the departure of the CMO of Snap, its impact on the company, and the principles guiding business decisions. It delves into the significance of social media, shifting from positive intentions to monetization-driven strategies and the consequences for young users. The discussion emphasizes Snap's focus on happiness, positive interactions, and the challenges of balancing short-term operational needs with long-term transformative efforts.

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