12min chapter

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Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Uncensored CMO

CHAPTER

Lessons in Creative Leadership and Authenticity in Advertising

The chapter explores the speaker's admiration for industry icons like Dan Wyden, reflecting on the impact of their mentorship and the importance of chaos in success. It discusses pivotal experiences with brands like Nike and soft drink manufacturers, emphasizing the values of independence, courage, and authentic storytelling in advertising.

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