Uncensored CMO

A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis

14 snips
Apr 17, 2024
Guest
Craig Inglis
Former CMO of John Lewis, Craig Inglis, shares insights on emotional advertising and creating impactful marketing campaigns. Topics include moving from rational to emotional strategies, selling creative ideas to CEOs, the business impact of John Lewis ads like Monty the Penguin, focusing on customer experience, transitioning from consumer to B2B businesses, and the importance of human connection in marketing.
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Episode notes
1
Introduction
00:00 • 2min
2
Navigating Challenges and Success in Marketing Campaigns
02:07 • 22min
3
Emotional Impact and Audience Engagement in Advertising Campaigns
23:55 • 5min
4
Embracing Emotional Advertising at John Lewis
28:36 • 23min
5
Exploring the Transition from Consumer-Led Businesses to B2B and Emphasizing Human Connection in Business
51:52 • 2min
6
Emotional Connections and Professionalizing Marketing
54:17 • 6min
7
Networking Importance and Chief Customer Officer Role in a Toy Shop Business
01:00:04 • 3min