Uncensored CMO

Vicki Maguire, Chief Creative Officer at Havas London, responsible for some of the best ads of all time, discusses her background in advertising, the impactful British Heart Foundation campaign with Vinnie Jones, and the creation of the happiest Christmas ad ever. They also touch on retrograding projects, the success of Christmas ads, and their experience at an event.

Nancy King, VP of Marketing at Airbnb, discusses how Airbnb survived losing 80% of their business, the challenges of not owning their product, creating in-house advertising, the impact of culture on their work, and the power of industry events.

Dr Iain McGilchrist, psychiatrist and former Oxford literary scholar, discusses the divisions between the left and right brain, the power of attention, and how our perception of the world is influenced. Topics include the changes in society due to right-brained dominance, training ourselves to be more right-brained, and the impact of the spiritual life on mental and physical health.

In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of their most memorable and effective work in recent years, including the "Famous Orders" and "As Featured In" campaigns.Timestamps00:00 - Intro00:56 - The difference between UK and US agencies03:15 - How did Brandon get into advertising04:52 - What makes the culture special08:07 - How W+K won the McDonald’s account11:34 - Importance of connecting with real people12:52 - What happens after winning the pitch15:15 - What was the best McDonald's ad?19:19 - The "Famous Orders" campaign23:46 - The impact of the campaign27:00 - The financial results27:49 - Investing in long term having short term effects29:05 - The “As Featured In” campaign31:09 - Building fame36:03 - How to thrive with a client like McDonald's39:02 - What happens when things don’t do well41:44 - Advice for clients wanting to make great work

The CMO of NBCUniversal, Josh Feldman, discusses his background in marketing and advertising. He shares strategies used by NBC to make their B2B efforts successful and emphasizes the importance of partnerships. They also discuss the collapse of the funnel in full funnel marketing and the success of Bravo shows like Real Housewives.

Colin Fleming, former Red Bull Racing driver and VP of Brand Marketing at Salesforce, shares insights on their effective brand marketing strategies including Super Bowl ads, brand characters, and the creation of their own event Dreamforce. He also discusses the importance of investing in brand assets, their partnership with Matthew McConaughey, the significance of trust in messaging, and their collaboration with Formula One.

Tash Courtenay Smith, serial entrepreneur and digital marketing expert, discusses the state of D2C, building a personal brand, challenges of entrepreneurship, and the importance of finding your own voice.

Marketing professor Mark Ritson discusses the best campaigns of the year, US marketers lagging behind, and the importance of differentiation and distinctiveness. They also explore Cadbury's successful generosity campaign, the history and reformulation of Luca's Aid, and the role of constraints and challenges in building a brand.

Julia Goldin, Global CMO of LEGO, discusses the importance of play in unlocking creativity. She shares insights on staying on top of trends, the LEGO mission and the role of play, product innovation, collaborations, sustainability, and marketing career advice.

Digital transformation and marketing expert Tom Goodwin discusses the biggest myths in marketing and the impact of technology on society. They explore the shift in power from traditional advertisers to online platforms, the importance of trust in the digital age, reflections on getting fired and workplace dynamics, and challenge stereotypes about ageism in the marketing industry.