Uncensored CMO Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas
Nov 29, 2023
Vicki Maguire, Chief Creative Officer at Havas London, responsible for some of the best ads of all time, discusses her background in advertising, the impactful British Heart Foundation campaign with Vinnie Jones, and the creation of the happiest Christmas ad ever. They also touch on retrograding projects, the success of Christmas ads, and their experience at an event.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Beauty of Lo-Fi Design and the Influence of Jamie Reed
01:51 • 10min
The Impact of the British Heart Foundation Campaign
11:45 • 8min
Creating the Happiest Christmas Ad Ever
19:21 • 11min
Retrograding, Authenticity, and Maintaining Integrity
30:40 • 2min
Cab Rankings and Christmas Ads
32:25 • 18min
A Conversation About Their Experience at an Event
50:15 • 2min