Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas
Uncensored CMO
00:00
Creating the Happiest Christmas Ad Ever
They discuss their successful Christmas ad campaign with Azta Elph and how it became the happiest ad ever measured in terms of emotional response. They share their belief in taking risks and pushing boundaries, and how they wanted to bring cheer to their customers during the holiday season.
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