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The divided brain, attention and how we see the world - Dr Iain McGilchrist
Nov 15, 2023
Dr Iain McGilchrist, psychiatrist and former Oxford literary scholar, discusses the divisions between the left and right brain, the power of attention, and how our perception of the world is influenced. Topics include the changes in society due to right-brained dominance, training ourselves to be more right-brained, and the impact of the spiritual life on mental and physical health.
48:36
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Quick takeaways
- Understanding the different functions of the left and right hemispheres is crucial for comprehending how we see the world and the implications it holds.
- The decline of right hemisphere elements in advertising has resulted in a loss of charm, creativity, and effective communication.
Deep dives
The importance of understanding how the brain works
Understanding how the brain works, specifically the hemispheres, is key to comprehending how we see the world and the implications it holds. The left hemisphere tends to focus on explicit, disembodied, and general information, while the right hemisphere understands the implicit, embodied, and unique aspects. The right hemisphere is more in touch with emotions, physical self, and can comprehend humor, metaphor, poetry, and narratives. The left hemisphere seeks control, compartmentalizes information, and favors quantity over quality. This understanding of the hemispheres has relevance in various fields, including advertising.
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