The Disappearance of Humor and Emotional Connection in Advertising

Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World. His work formed the basis of Orlando Wood's books on advertising, Lemon and Look Out.

Timestamps

00:00 - Intro
01:09 - Iain McGilchrist background
06:05 - Hasn’t the myth of the right and left brain been debunked
12:48 - The changes in society based on right brained dominance
16:36 - Are we seeing a left to left brained shift in society today?
22:10 - How are the big discoveries made?
24:39 - How understanding attention could change the world
26:34 - How the left and right brains do things differently
29:19 - Is attention crested by us or the world around us?
31:18 - Can we train ourselves to be more right-brained?
35:13 - AI asks Iain a question
37:13 - How did Orlando Wood connect with Iain McGilchrist
45:02 - Orlando’s most profound piece of Iain’s work