Uncensored CMO How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King
14 snips
Nov 22, 2023 Nancy King, VP of Marketing at Airbnb, discusses how Airbnb survived losing 80% of their business, the challenges of not owning their product, creating in-house advertising, the impact of culture on their work, and the power of industry events.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Understanding Clients and the Origins of Airbnb
05:17 • 15min
Performance Marketing and Challenges of Marketing a Platform with Varied Products
20:33 • 2min
Exploring Airbnb's Advertising and Storytelling Strategies
22:27 • 3min
Discussing the Best Performing Ad and Categorizing Airbnb's Different Scenarios
25:02 • 2min
Building Brand Visibility
26:54 • 14min
Differences in businesses, the importance of community, and unique Airbnb listings
41:05 • 3min