How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King
Uncensored CMO
00:00
Building Brand Visibility
The importance of brand building for their company is discussed, along with the role of marketing and comms teams in creating brand visibility. The impact of founder-led culture on strategy and creative work is highlighted, as well as the difference between purpose in founder-led organizations and corporate brands.
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