The Future of Media, Explained - from Press Gazette cover image

The Future of Media, Explained - from Press Gazette

Latest episodes

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Apr 6, 2023 • 31min

Going global with GQ editorial boss Will Welch

The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time.GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York. Hosted on Acast. See acast.com/privacy for more information.
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Mar 30, 2023 • 23min

Making tabloid journalism pay in the digital age

One of News UK’s top executives talks to Press Gazette about how Rupert Murdoch’s most beloved brand is still managing to pay its way.Dominic Carter is executive vice president and publisher of The Sun and he talks explains how the title has maintained its position as the UK’s most popular commercial news brand and why digital revenue growth is outpacing print decline. Hosted on Acast. See acast.com/privacy for more information.
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Mar 23, 2023 • 21min

Why the New York Times wants you playing games, with Jonathan Knight

The New York Times has the most paying subscribers of any English-language publisher, boasting some 9.6 million people buying access.But they're not all there for the Gray Lady's reporting: more than a tenth of those subscribers are paying for access to the Times' games offering - with no news included.On this week's podcast The New York Times' head of games, Jonathan Knight, tells Press Gazette the publisher's investment in games creates a valuable funnel for bringing in subscribers (and keeping existing ones around).But it's more complicated than sticking a sudoku on the website - the NYT has editors exclusively assigned to curating its game offering, and the publication puts great effort into keeping its community socially engaged with the puzzles.Listen to hear more on The New York Times' gaming strategy, who it sees as its rivals and why there's a commercial logic to investing in crossword writers from more diverse backgrounds. Hosted on Acast. See acast.com/privacy for more information.
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Mar 16, 2023 • 34min

Donations as a reader revenue strategy, with Mother Jones CEO Monika Bauerlein

American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue. Hosted on Acast. See acast.com/privacy for more information.
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Mar 9, 2023 • 33min

Why there’s still life left in TV news bulletins, with 5 News editor Cait Fitzsimons

5 News editor Cait Fitzsimons has sat down with Press Gazette to discuss the programme and its place in broadcasting following its relaunch and expansion. 5 News has gone from creating two half-hourly bulletins at 5pm and 6.30pm, which had to largely repeat themselves, to one hour-long 5pm programme, allowing it to go more in-depth and add new content strands. Dan Walker will present alongside Claudia-Liza Vanderpuije. Fitzsimons discussed the reasoning behind and impact of those changes, and said the programme is now on a “positive upward trajectory” in its viewing figures. She warned, however, that public service broadcasters should have their prominence guaranteed in a digital-first world (although that does not mean 5 News needs its own website). Hosted on Acast. See acast.com/privacy for more information.
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Mar 2, 2023 • 35min

The future of women's magazines

Women's magazines (along with other mag sectors) had a tough time in the 2010s, with Marie Claire, Now, InStyle UK, Look and Glamour among the print closures.But Cosmopolitan UK, owned by Hearst, survived that difficult period and has now massively grown its digital audience in the past eight years from about four million users per month to 16.8 million.It has made it its mission to be on top of the latest trends, including being one of the first publishers to create shows for Snapchat Discover in the UK in 2018 and experimenting with gaming platform Roblox last year.Cosmopolitan UK editor-in-chief Claire Hodgson spoke to Press Gazette about what defines the brand in 2023, the role of a modern magazine editor, and how they are preparing for whatever the future may hold next. Hosted on Acast. See acast.com/privacy for more information.
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Feb 23, 2023 • 23min

The future of paid for local journalism

The 35th episode of Press Gazette’s Future of Media Explained podcast features an interview with Edward McCann, Director of Publishing Operations at Mediahuis Ireland - parent company of the Belfast Telegraph.Successful digital paywalls are a relative rarity in local news in the UK. Since launching its digital subscriptions programme in May 2020, the Belfast Telegraph however, has already managed to reach 8,500 paid subscribers. McCann speaks to Aisha, Press Gazette’s data journalist about how the Northern Ireland-based title has managed to grow its subscriptions revenue, despite not being the only paywalled news site in the province. Hosted on Acast. See acast.com/privacy for more information.
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Feb 16, 2023 • 31min

The Future of Climate Journalism, with Carbon Brief's Leo Hickman

Press Gazette’s 34th Future of Media Explained podcast takes a look at climate reporting - and why fresh-faced reporters out of journalism school are choosing it as a beat over sports or foreign postings.We sat down with Carbon Brief’s editor Leo Hickman to talk about philanthropic funding, diversifying revenue, wonky content that nonetheless attracts lay readers and whether it’s possible to get around news avoidance when you’re working with fundamentally depressing subjects. Hosted on Acast. See acast.com/privacy for more information.
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Feb 9, 2023 • 24min

Paywall Strategies for 2023

This week's episode looks at paywall strategies for publishers in 2023 and is sponored by AdvantageCS.In a tough market, paywalls, podcasts and newsletters have been identified as strong areas to find new revenue this year.We spoke to Philippe van Mastrigt, director of European operations for one of the longest-established subscription technology companies in the world AdvantageCS, and Katia Debusschere, manager of acquisition and retention at Mediahuis Belgium.  They talked to Press Gazette about how news publishers globally are protecting and growing online news subscriptions, what's working and what isn't. Hosted on Acast. See acast.com/privacy for more information.
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Feb 2, 2023 • 32min

Beyond rolling news with Sky News

Sky News was named News Provider of the Year at Press Gazette's British Journalism Awards in December.The news broadcaster had a huge year - putting journalists on the ground in Ukraine every single day, covering the death of the Queen and her funeral, and chasing the latest political updates as the UK cycled through three prime ministers.But it also saw major growth in its Tiktok following, securing itself as the biggest UK news broadcaster on the platform, while investment in its podcasting and data and forensics journalism also paid off.Sky News director of content Cristina Nicolotti Squires and director of newsgathering Jonathan Levy spoke to Press Gazette's Future of Media Explained podcast about their successes of 2022, how important digital consumption has become versus the TV channel, and what they hope to achieve in 2023. Hosted on Acast. See acast.com/privacy for more information.

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