The Future of Media, Explained - from Press Gazette How publishers can sell online advertising in an awful market
Dec 13, 2023
The podcast discusses the challenges faced by publishers in the online advertising market, including coping strategies and tactics. It also explores the Guardian's growth in the US market and their mission. The speakers analyze the impact of partnerships and address brand safety concerns. Strategies for selling online advertising in a challenging market, such as lower barriers of entry and programmatic advertising, are also explored.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Navigating Challenges in Online Advertising
01:59 • 5min
Exploring Travel-centric and Health Content Strategies
07:27 • 2min
The Guardian's History and Growth in the US Market
09:00 • 4min
Challenges Faced by News Organizations in the Advertising Downturn
12:40 • 7min
Reactions to Partnerships with Businesses
19:15 • 3min
Challenges and Opportunities in Selling Online Advertising
22:19 • 12min
Strategies for Selling Online Advertising in a Challenging Market
34:00 • 3min