AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
How publishers can sell online advertising in an awful market
The Future of Media, Explained - from Press Gazette
Strategies for Selling Online Advertising in a Challenging Market
In this chapter, the speakers discuss actionable approaches such as lower barriers of entry and lower cost advertising to attract new advertising revenue. They also explore programmatic advertising, direct sold campaigns, and contextual advertising as potential solutions to tackle the decline in ad revenue for publishers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode