The Future of Media, Explained - from Press Gazette cover image

How publishers can sell online advertising in an awful market

The Future of Media, Explained - from Press Gazette

CHAPTER

Strategies for Selling Online Advertising in a Challenging Market

In this chapter, the speakers discuss actionable approaches such as lower barriers of entry and lower cost advertising to attract new advertising revenue. They also explore programmatic advertising, direct sold campaigns, and contextual advertising as potential solutions to tackle the decline in ad revenue for publishers.

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