How publishers can sell online advertising in an awful market
The Future of Media, Explained - from Press Gazette
00:00
Challenges and Opportunities in Selling Online Advertising
This chapter delves into the challenges faced by publishers in selling online advertising, especially in terms of brand safety concerns. The speakers emphasize the need for education and direct conversations with advertisers to address these concerns. They also discuss the growing importance of advertising and the impact of factors like disabling publisher cookies on Chrome.
Transcript
Play full episode
