The Future of Media, Explained - from Press Gazette cover image

How publishers can sell online advertising in an awful market

The Future of Media, Explained - from Press Gazette

CHAPTER

Challenges and Opportunities in Selling Online Advertising

This chapter delves into the challenges faced by publishers in selling online advertising, especially in terms of brand safety concerns. The speakers emphasize the need for education and direct conversations with advertisers to address these concerns. They also discuss the growing importance of advertising and the impact of factors like disabling publisher cookies on Chrome.

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