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12min chapter
How publishers can sell online advertising in an awful market
The Future of Media, Explained - from Press Gazette
Challenges and Opportunities in Selling Online Advertising
This chapter delves into the challenges faced by publishers in selling online advertising, especially in terms of brand safety concerns. The speakers emphasize the need for education and direct conversations with advertisers to address these concerns. They also discuss the growing importance of advertising and the impact of factors like disabling publisher cookies on Chrome.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode