Challenges Faced by News Organizations in the Advertising Downturn

This chapter explores the difficulties news organizations are encountering in the current market downturn, particularly in the realm of advertising. The speakers discuss the impact of economic and political instability on marketers' willingness to advertise and delve into the strategies employed by The Guardian, including their reader revenue model and the importance of advertising partners. Additionally, the chapter discusses various tactics publishers are utilizing to attract more online advertising business.