The Future of Media, Explained - from Press Gazette

UK national news agency PA Media has massively ramped up its video output in recent years and is able to provide live video feeds of news events across the country. Here PA head of video Joe Pickover explains how publishers can make video work for them in a podcast edition which is presented by Press Gazette in association with PA Media. Hosted on Acast. See acast.com/privacy for more information.

The conversation dives into the 'death of the website' as publishers grapple with SEO challenges. Key insights reveal the pivot to video content, highlighting the struggle for audience engagement. Dominique shares his enthusiasm for Substack, praising its user-friendly features and impressive open rates. The impact of AI on content creation is discussed, with ethical considerations at the forefront. Additionally, the rising importance of email newsletters in building reader relationships is emphasized, showcasing a shift towards more personalized media strategies.

Former Mirror editor Alison Phillips talks to Press Gazette's Dominic Ponsford as she launches a new weekly podcast called Crime Scene with former Metropolitan Police chief Bernard Hogan-Howe. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic.The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.

The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.

Matthew Scott Goldstein, a seasoned publishing consultant based in New York, shares insights on the potential of generative AI in the publishing world. He warns that while AI could threaten traditional publisher models, it also presents lucrative opportunities for high-quality content creators. The discussion highlights rising concerns among publishers regarding content usage by large language models and the need for legal protections. Goldstein emphasizes the importance of collaboration between publishers and AI to navigate this rapidly evolving landscape.

Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.

With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.

Sarah Ebner, Head of Newsletters at the Financial Times, is a powerhouse in driving subscriber growth, expanding the FT's email base from 500,000 to 1.6 million. In this insightful discussion, she unpacks the transformation of newsletters into indispensable tools for reader engagement and loyalty. Ebner shares strategies for enhancing subscriber interaction through compelling content and targeted marketing. She highlights vital metrics for measuring success and emphasizes how newsletters can provide significant revenue while fostering a loyal audience.

Discover the intriguing dynamics of Substack as the latest rankings reveal lucrative titles driving success. Explore why publishers are fixated on YouTube, with insights on monetization challenges and SEO strategies. Delve into the complexities of Prince Harry's settlement, unveiling his motivations and the wider implications for media accountability. This discussion shines a light on the evolving landscape of digital journalism and the pivotal role these platforms play.