The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Jul 31, 2025 • 40min
How the Kyiv Independent built 20,000 paying members in a warzone
Kyiv Independent launched in November 2021, just three months before Russia's full-scale invasion of Ukraine. Here chief operating officer Zakhar Protsiuk talks to Press Gazette editor-in-chief Dominic Ponsford about building a 70-strong team out of nothing, funded mainly by reader revenue, and the ways they have had to constantly reinvent their model. Hosted on Acast. See acast.com/privacy for more information.
15 snips
Jul 16, 2025 • 37min
How The Times became a small screen success story
Edward Roussel, Head of Digital for Times Media, dives into the triumphant relaunch of the Times app, transforming it into a key commercial platform. He passionately explains why AI will never replace human journalism and emphasizes the importance of engaging mobile storytelling. Roussel discusses how innovative features drive subscriber loyalty and the art of refining user experience. The conversation also highlights strategic advertising and subscription growth, showcasing how the publication adapts to the fast-evolving landscape of digital media.
Jul 3, 2025 • 28min
On the front line of the reality wars with Rob Waugh
Rob Waugh talks about the shadowy figures who are successfully bombarding UK news media with fake content. Fictional experts and non-existent experts are conning their way into UK news media with the help dodgy PR companies. It's a lucrative business providing search engine juice to gambling sites and dubious online retailers. And it won't stop until publishers raise their game in terms of verifying the sources they quote. Hosted on Acast. See acast.com/privacy for more information.
Jun 10, 2025 • 38min
Video masterclass with PA Media's Joe Pickover
UK national news agency PA Media has massively ramped up its video output in recent years and is able to provide live video feeds of news events across the country. Here PA head of video Joe Pickover explains how publishers can make video work for them in a podcast edition which is presented by Press Gazette in association with PA Media. Hosted on Acast. See acast.com/privacy for more information.
7 snips
May 22, 2025 • 28min
Death of the website, the never-ending pivot to video and why Dom loves Substack
The conversation dives into the 'death of the website' as publishers grapple with SEO challenges. Key insights reveal the pivot to video content, highlighting the struggle for audience engagement. Dominique shares his enthusiasm for Substack, praising its user-friendly features and impressive open rates. The impact of AI on content creation is discussed, with ethical considerations at the forefront. Additionally, the rising importance of email newsletters in building reader relationships is emphasized, showcasing a shift towards more personalized media strategies.
May 7, 2025 • 26min
Alison Phillips on crime, tabloids and positive news
Former Mirror editor Alison Phillips talks to Press Gazette's Dominic Ponsford as she launches a new weekly podcast called Crime Scene with former Metropolitan Police chief Bernard Hogan-Howe. Hosted on Acast. See acast.com/privacy for more information.
Apr 24, 2025 • 29min
Making political news pay the Politico way
Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic.The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.
Apr 3, 2025 • 29min
Jim Mullen's legacy at Reach | Value of news to Google | Sun losses, Times profits
The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.
9 snips
Mar 20, 2025 • 30min
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
Matthew Scott Goldstein, a seasoned publishing consultant based in New York, shares insights on the potential of generative AI in the publishing world. He warns that while AI could threaten traditional publisher models, it also presents lucrative opportunities for high-quality content creators. The discussion highlights rising concerns among publishers regarding content usage by large language models and the need for legal protections. Goldstein emphasizes the importance of collaboration between publishers and AI to navigate this rapidly evolving landscape.
Mar 6, 2025 • 20min
How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach
Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.
