
The Future of Media, Explained - from Press Gazette
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Apr 24, 2025 • 29min
Making political news pay the Politico way
Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic.The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.

Apr 3, 2025 • 29min
Jim Mullen's legacy at Reach | Value of news to Google | Sun losses, Times profits
The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.

Mar 20, 2025 • 30min
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
Matthew Scott Goldstein, a seasoned publishing consultant based in New York, shares insights on the potential of generative AI in the publishing world. He warns that while AI could threaten traditional publisher models, it also presents lucrative opportunities for high-quality content creators. The discussion highlights rising concerns among publishers regarding content usage by large language models and the need for legal protections. Goldstein emphasizes the importance of collaboration between publishers and AI to navigate this rapidly evolving landscape.

Mar 6, 2025 • 20min
How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach
Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.

Feb 20, 2025 • 26min
London's Local News Renaissance with Jim Waterson
With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.

5 snips
Feb 6, 2025 • 27min
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
Sarah Ebner, Head of Newsletters at the Financial Times, is a powerhouse in driving subscriber growth, expanding the FT's email base from 500,000 to 1.6 million. In this insightful discussion, she unpacks the transformation of newsletters into indispensable tools for reader engagement and loyalty. Ebner shares strategies for enhancing subscriber interaction through compelling content and targeted marketing. She highlights vital metrics for measuring success and emphasizes how newsletters can provide significant revenue while fostering a loyal audience.

7 snips
Jan 23, 2025 • 21min
What works on Substack, how Youtube became newstube and why Harry took the cash
Discover the intriguing dynamics of Substack as the latest rankings reveal lucrative titles driving success. Explore why publishers are fixated on YouTube, with insights on monetization challenges and SEO strategies. Delve into the complexities of Prince Harry's settlement, unveiling his motivations and the wider implications for media accountability. This discussion shines a light on the evolving landscape of digital journalism and the pivotal role these platforms play.

Jan 8, 2025 • 33min
AI tipping point in 2025: What publishers need to know
Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more information.

Dec 19, 2024 • 24min
What we learned in 2024 about the business of news
The podcast dives into the transformative year of 2024 for news publishers, exploring revenue trends and newfound optimism for 2025. It discusses the crucial role of engaging loyal audiences amidst rapid technological shifts. Insights on Donald Trump's enduring influence highlight the tension between sensationalism and media recovery. Listeners encounter skepticism around generative AI in search engines, while the rise of premium paywalls signals significant changes ahead. The conversation wraps up with a light-hearted look at future unpredictabilities in the media landscape.

Nov 28, 2024 • 22min
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.
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