The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Feb 20, 2025 • 26min
London's Local News Renaissance with Jim Waterson
With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.
5 snips
Feb 6, 2025 • 27min
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
Sarah Ebner, Head of Newsletters at the Financial Times, is a powerhouse in driving subscriber growth, expanding the FT's email base from 500,000 to 1.6 million. In this insightful discussion, she unpacks the transformation of newsletters into indispensable tools for reader engagement and loyalty. Ebner shares strategies for enhancing subscriber interaction through compelling content and targeted marketing. She highlights vital metrics for measuring success and emphasizes how newsletters can provide significant revenue while fostering a loyal audience.
7 snips
Jan 23, 2025 • 21min
What works on Substack, how Youtube became newstube and why Harry took the cash
Discover the intriguing dynamics of Substack as the latest rankings reveal lucrative titles driving success. Explore why publishers are fixated on YouTube, with insights on monetization challenges and SEO strategies. Delve into the complexities of Prince Harry's settlement, unveiling his motivations and the wider implications for media accountability. This discussion shines a light on the evolving landscape of digital journalism and the pivotal role these platforms play.
Jan 8, 2025 • 33min
AI tipping point in 2025: What publishers need to know
Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more information.
Dec 19, 2024 • 24min
What we learned in 2024 about the business of news
The podcast dives into the transformative year of 2024 for news publishers, exploring revenue trends and newfound optimism for 2025. It discusses the crucial role of engaging loyal audiences amidst rapid technological shifts. Insights on Donald Trump's enduring influence highlight the tension between sensationalism and media recovery. Listeners encounter skepticism around generative AI in search engines, while the rise of premium paywalls signals significant changes ahead. The conversation wraps up with a light-hearted look at future unpredictabilities in the media landscape.
Nov 28, 2024 • 22min
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.
Nov 14, 2024 • 44min
Generative AI in the newsroom at the Telegraph
Dylan Jacques, the director of technology at Telegraph Media Group, discusses revolutionary advancements in using generative AI in journalism. He reveals plans for monthly AI-powered features, aimed at improving content and boosting reader engagement. AI-written summaries are now helping time-strapped readers connect with news. Jacques emphasizes the importance of contextual journalism for global audiences and the transformative potential of AI in handling unstructured data and enhancing media visibility. He also reflects on ethical challenges in this fast-evolving landscape.
Oct 31, 2024 • 24min
Election endorsements, revolting Guardian journalists and regulating AI
Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.
Oct 16, 2024 • 38min
Making news pay the Boston Globe way
Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.
Jul 18, 2024 • 51min
Bonnier News CEO on power of bundles and personalisation
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy. Hosted on Acast. See acast.com/privacy for more information.
