
The Future of Media, Explained - from Press Gazette
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Mar 28, 2024 • 44min
How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.

Mar 13, 2024 • 23min
How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year. Hosted on Acast. See acast.com/privacy for more information.

Feb 29, 2024 • 38min
Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on Acast. See acast.com/privacy for more information.

Feb 8, 2024 • 47min
Beyond Google? Amazon and Microsoft are future says Ricky Sutton
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for more information.

Jan 25, 2024 • 40min
Why Reach is upbeat about online ads despite the big cookie switch-off
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information.

Jan 11, 2024 • 27min
Political reporting in an election year with Christopher Hope and Gloria De Piero
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.(As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See acast.com/privacy for more information.

Dec 13, 2023 • 36min
How publishers can sell online advertising in an awful market
The podcast discusses the challenges faced by publishers in the online advertising market, including coping strategies and tactics. It also explores the Guardian's growth in the US market and their mission. The speakers analyze the impact of partnerships and address brand safety concerns. Strategies for selling online advertising in a challenging market, such as lower barriers of entry and programmatic advertising, are also explored.

Nov 29, 2023 • 38min
Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
Dow Jones CEO Almar Latour discusses the success and subscription focus of Dow Jones, the rise of digital subscriptions, the impact of uncertainty on publishers, the deployment of AI within the business, and the importance of building trust and diversifying revenue.

Nov 16, 2023 • 27min
How to make local news pay with Newsquest CEO Henry Faure Walker
Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m.This year it is tracking to have ad revenue broadly flat over two years.CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on some fascinating experiments using generative AI in the newsroom. Hosted on Acast. See acast.com/privacy for more information.

Oct 26, 2023 • 32min
From subscriptions to membership at Elle
Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective.She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly. Hosted on Acast. See acast.com/privacy for more information.
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