The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Jul 4, 2024 • 37min
World's biggest football publisher expands into USA
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2024 • 36min
Total Politics is making B2B work without a paywall
At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right. Hosted on Acast. See acast.com/privacy for more information.
Jun 6, 2024 • 43min
Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market
The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market.Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom. Hosted on Acast. See acast.com/privacy for more information.
May 16, 2024 • 36min
Daily Mail CEO Rich Caccappolo on keeping journalism free
This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome.He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a tough market. Hosted on Acast. See acast.com/privacy for more information.
May 2, 2024 • 41min
The Atlantic's winning subscription strategy with CEO Nicholas Thompson
The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next. Hosted on Acast. See acast.com/privacy for more information.
Apr 18, 2024 • 49min
ADHD, autism and the news business: How different minds can thrive in media
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy for more information.
Mar 28, 2024 • 44min
How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.
Mar 13, 2024 • 23min
How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year. Hosted on Acast. See acast.com/privacy for more information.
Feb 29, 2024 • 38min
Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on Acast. See acast.com/privacy for more information.
Feb 8, 2024 • 47min
Beyond Google? Amazon and Microsoft are future says Ricky Sutton
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for more information.
