The Future of Media, Explained - from Press Gazette
What works on Substack, how Youtube became newstube and why Harry took the cash
Jan 23, 2025
Discover the intriguing dynamics of Substack as the latest rankings reveal lucrative titles driving success. Explore why publishers are fixated on YouTube, with insights on monetization challenges and SEO strategies. Delve into the complexities of Prince Harry's settlement, unveiling his motivations and the wider implications for media accountability. This discussion shines a light on the evolving landscape of digital journalism and the pivotal role these platforms play.
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Quick takeaways
- YouTube has become essential for publishers, offering substantial revenue opportunities through effective content strategies and audience engagement.
- Substack is gaining traction among journalists for monetization, though concerns about market saturation and alternative platforms challenge sustained earnings.
Deep dives
The Impact of YouTube on Publishers
YouTube has become a critical platform for online publishers, significantly affecting their revenue models. With its ranking as the second largest search engine, publishers are advised to treat it effectively by maintaining consistency in posting, optimizing their content for SEO, and focusing on specific niches. For example, major publications like The Sun have experienced remarkable success, boasting over six million subscribers and billions of views, demonstrating a shift where distinct smaller channels outperform single large accounts. This trend indicates that while YouTube can be monetarily challenging, offering a revenue split that favors longer videos provides valuable additional income streams for many publishers.
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