The Future of Media, Explained - from Press Gazette What works on Substack, how Youtube became newstube and why Harry took the cash
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Jan 23, 2025 Discover the intriguing dynamics of Substack as the latest rankings reveal lucrative titles driving success. Explore why publishers are fixated on YouTube, with insights on monetization challenges and SEO strategies. Delve into the complexities of Prince Harry's settlement, unveiling his motivations and the wider implications for media accountability. This discussion shines a light on the evolving landscape of digital journalism and the pivotal role these platforms play.
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YouTube Tips for Publishers
- Consistency is key for YouTube success, as audiences value predictable content schedules.
- Treat YouTube as a search engine and optimize videos with appropriate SEO practices.
The Sun's YouTube Dominance
- The Sun boasts 6 million subscribers, making it the UK's largest newspaper publisher on YouTube.
- This surpasses The Sun's historical print circulation, highlighting the platform's reach.
YouTube Monetization
- Publishers generate revenue on YouTube through a 55/45 advertising split on longer videos.
- Monetization for YouTube Shorts is less significant unless the video goes viral.