AI tipping point in 2025: What publishers need to know

Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.

He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.

Sitting back and doing nothing is not an option, he says.

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