The Future of Media, Explained - from Press Gazette
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
Mar 20, 2025
Matthew Scott Goldstein, a seasoned publishing consultant based in New York, shares insights on the potential of generative AI in the publishing world. He warns that while AI could threaten traditional publisher models, it also presents lucrative opportunities for high-quality content creators. The discussion highlights rising concerns among publishers regarding content usage by large language models and the need for legal protections. Goldstein emphasizes the importance of collaboration between publishers and AI to navigate this rapidly evolving landscape.
30:24
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Quick takeaways
- Generative AI poses a dual threat to publishers, risking both diminished web traffic and the potential for lucrative licensing opportunities for quality content creators.
- The need for publishers to collaboratively strategize against the disruptive challenges of AI emphasizes the urgency for sustainable models that prioritize original journalism.
Deep dives
The Impact of Generative AI on Journalism
Generative AI is transforming the media landscape, causing significant concerns among publishers about the future of journalism. Many large publishers lack dedicated senior personnel focusing on this technology, leaving them vulnerable as they prioritize short-term advertising revenues instead. The potential for AI to change how news is consumed is alarming, with predictions that agents may consolidate and deliver news from various sources directly to users, bypassing publisher websites altogether. This could lead to decreased web traffic for publishers and a restructured ecosystem where traditional media outlets struggle to maintain their relevance.
