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Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
The Future of Media, Explained - from Press Gazette
AI and the Future of Publishing
This chapter examines the evolving relationship between publishers and generative AI, focusing on AI's role in enhancing content creation while highlighting challenges faced in gaining audience attention. The discussion also delves into the impact of Google's AI mode on publisher traffic and the potential shift from ad-based revenue models to subscriptions amid a changing search landscape.
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