The Future of Media, Explained - from Press Gazette Death of the website, the never-ending pivot to video and why Dom loves Substack
7 snips
May 22, 2025 The conversation dives into the 'death of the website' as publishers grapple with SEO challenges. Key insights reveal the pivot to video content, highlighting the struggle for audience engagement. Dominique shares his enthusiasm for Substack, praising its user-friendly features and impressive open rates. The impact of AI on content creation is discussed, with ethical considerations at the forefront. Additionally, the rising importance of email newsletters in building reader relationships is emphasized, showcasing a shift towards more personalized media strategies.
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Google AI Impact on SEO Traffic
- Google AI overviews cause major drops in click-through rates for publishers, sometimes over 50%.
- Websites must evolve, focusing on unique value beyond basic facts to stay relevant.
Use Newsletters for Direct Reach
- Build a strong direct relationship with readers using newsletters to reduce SEO dependency.
- Use Substack for simple, effective newsletter delivery with potential paywall integration.
Press Gazette Moves Newsletter to Substack
- Press Gazette moved its 30,000 daily newsletter subscribers off a marketing platform to Substack for better email deliverability.
- This change improved open rates and reduced emails getting caught in spam filters.