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The Future of Media, Explained - from Press Gazette
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The AI Revolution in Digital Media
This chapter examines the transformative impact of AI technologies on digital media, particularly in relation to SEO and website traffic. It discusses the challenges faced by traditional publishers as AI reviews and summaries alter user engagement and click-through rates. The speakers highlight the ethical concerns and complexities of negotiating with tech giants like Google, emphasizing the evolving landscape of content creation and consumption.
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