The Future of Media, Explained - from Press Gazette Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
Nov 29, 2023
Dow Jones CEO Almar Latour discusses the success and subscription focus of Dow Jones, the rise of digital subscriptions, the impact of uncertainty on publishers, the deployment of AI within the business, and the importance of building trust and diversifying revenue.
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Imprisoned Reporter
- Almar Latour discussed the ongoing imprisonment of WSJ reporter Evan Gershkovich in Moscow.
- He highlighted the importance of continued media attention on the case.
Demand for Reliable Information
- Dow Jones's success stems from increased demand for reliable information in uncertain times.
- The world's growing complexity drives the need for trustworthy news sources.
Subscriptions Increase During Crises
- Dow Jones saw increased subscriptions with every major global event, including the war in Ukraine.
- This trend reflects the public's reliance on trusted news during crises.