The Future of Media, Explained - from Press Gazette
Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
Nov 29, 2023
Dow Jones CEO Almar Latour discusses the success and subscription focus of Dow Jones, the rise of digital subscriptions, the impact of uncertainty on publishers, the deployment of AI within the business, and the importance of building trust and diversifying revenue.
37:30
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Quick takeaways
- Subscriptions have become a crucial source of revenue for media companies, particularly in a complex world where major issues have real implications for individuals.
- Diversifying revenue streams, including subscriptions, advertising, and affiliate marketing, provides stability and growth opportunities for media companies amidst fluctuating economic conditions.
Deep dives
Dow Jones CEO discusses why subscriptions are key to their success
Dow Jones CEO, Al Melator, highlighted the importance of subscriptions for their business. With a focus on high-quality and reliable information, the demand for subscriptions has intensified in a complex world where major issues have real implications for individuals. Dow Jones has witnessed a significant increase in subscriptions, even during uncertain times. By offering valued content and recognizing the value of their unique identity, Dow Jones has doubled its profitability over the past four years, making subscriptions a major part of their revenue.
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