Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
The Future of Media, Explained - from Press Gazette
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Success and Subscription Focus
This chapter discusses the success of Dow Jones as a business publisher and their focus on subscription revenue. The speaker explores why Dow Jones has been able to thrive compared to consumer publishers and emphasizes the importance of subscriptions. They also mention how Dow Jones utilizes customized advertising and benefits from having diversified revenue streams.
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