AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Future of Media, Explained - from Press Gazette
How the Daily Mail become a hit on Tiktok
Oct 12, 2023
31:23
The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.
The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
Hosted on Acast. See acast.com/privacy for more information.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode