The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.
The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
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The Future of Media, Explained - from Press Gazette