Firing The Man

Episode 104Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. Learn from Jessica the top email campaigns you can launch for your ecommerce business![00:01 - 05:06] Opening SegmentLet’s get to know Jessica Totillo CosterWhy she’s in love with ecommerce[05:07 - 11:07] Starting a BusinessHow she built Ecommerce Badassery by accidentNot everyone knows what you knowHere’s how to start a businessJessica’s fears in starting a business and how she overcame them[11:08 - 21:50] Making More Money for Your BusinessThe 3 ways to make more money on your businessThe difference between cross-sell and upsellHow to stay consistent with your email calendar[21:51 - 31:19] Encouraging Customers to Buy AgainHow to think of content ideas to send to customersWant some Amazon refunds? Check out GetidaPromo code: FTM400How to get people to buy again without incentives[31:20 - 41:52] Using Email AutomationsWhy Klaviyo is perfect for ecommerce businessesThe email automations to increase revenueHow to become an ecommerce badass like Jessica[41:53 - 47:44] Closing Segment Know more about Jessica in the Fire RoundConnect with Jessica!Links belowFinal words Tweetable Quotes:“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo CosterResources mentionedSELLYBook: Launch (Updated & Expanded Edition)Email jessica.totillo@gmail.com to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 103Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse![00:01 - 06:56] Opening SegmentLet’s get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce[06:57 - 16:54] Modern Ways to Connect With CustomersChloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe[16:55 - 22:41] Tips to Start on Shopify SuccessfullyStart successfully on Shopify with these tips from Chloe!Here’s why you should collect the emails of your customersThe difference between organic and paid advertising[22:42 - 27:25] Facebook Ads vs. Google AdsIf advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?[27:26 - 37:24] How to Survive the Cookie ApocalypseChloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast[37:25 - 45:09] Quality Podcast That Generates MoneyHow to produce a quality podcast when you’re just starting outMonetize your podcast by niching downHere’s howKnow more about Chloe in the Fire Round![45:10 - 47:18] Closing Segment Connect with Chloe!Links belowFinal words Tweetable Quotes:“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas “...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas Resources mentionedPodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: QuietGet in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 102Today, we continue our talk with Travis Chambers, a Forbes 30 Under 30 lister and founder of Chamber.Media. Travis will talk about advertising and how powerful it is in growing ecommerce businesses. Drawing from his own experience, he will share some practical steps to understand Facebook ads better and leverage their power to improve ROI. Listen now and learn how to convert prospects into buyers with Facebook ads![00:01 - 06:21] Opening SegmentWe continue our talk with Travis Chambers of Chamber Media!Why Travis is the Henry Ford of video production[06:22 - 14:51] The Answer to Latest Privacy UpdatesOne of the most cost-effective infrastructure in advertisingThe latest privacy updates have effects on ecommerceTravis shares his insightsWhy significant resources are keys to start a business today[14:52 - 24:39] 7 Facebook Ads that ConvertThe ad types that can help you make more moneyWant some Amazon refunds? Check out GetidaPromo code: FTM400Triple your revenue with these tips from TravisWhat’s sustainable and what’s not?What can we learn from Warren Buffet?[24:40 - 30:09] Why Contact Chamber Media NowTravis talks about the services of Chamber MediaHow Travis can say that a brand is “weak”The secrets to build a powerhouse in the advertising industry[30:10 - 33:22] Closing Segment Know more about Travis in the FIre RoundConnect with Travis!Links belowFinal words Tweetable Quotes:“The only businesses that I’ve seen that become really institutional, big brands...it’s because they figured out advertising.” - Travis Chambers“The most successful founders are never inventors; they are always marketers, in my opinion.” - Travis ChambersResources mentionedUnicornCopy.AIGEICOBook: Man's Search for MeaningGet in touch with Travis by emailing tc@chamber.media or following him on LinkedIn, Instagram, Twitter, and Facebook. Check out Chamber Media to create social video ads that drive full-funnel sales and brand growth. ------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 101Our special guest for today is the Henry Ford of video ads, Travis Chambers. Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.Tune in now and learn from Travis how to create viral videos![00:01 - 06:09] Opening SegmentLet’s get to know Travis ChambersTravis talks about his journey to ecommerce[06:10 - 14:00] Creating Viral VideosThe new way to reach the masses according to TravisTravis reveals how to create a viral video onlineHe talks about his experience running an MMA business[14:01 - 28:01] The 3 Ways to Live LifeWant some Amazon refunds? Check out GetidaPromo code: FTM400Travis shares his experience working 70 hours weekly for the manHe talks about the 3 ways to live your lifeEntrepreneurship is just one!When to leave your current job[28:02 - 33:14] Closing Segment Here’s a rarely talked about topic related to entrepreneurshipConnect with Travis!Links belowFinal words Tweetable Quotes:“At 12, I realized advertising was the blend of the pragmatic and the creative in the arts.” - Travis Chambers“If you’re gonna be an employee and you’re gonna work for a wage, then don’t give your whole effort and soul to the organization. Live your life outside of your job.” - Travis ChambersResources mentionedBooksThe 4-Hour WorkweekThe $100 StartupEmail tc@chamber.media to reach out to Travis or check out his LinkedIn, Instagram, Twitter, and Facebook pages.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 100Welcome to Episode 100 of Firing the Man! In this special episode, we look back into the reasons we started this podcast, the lessons we learned from our guests, and most importantly, our long and inspiring journey to firing the man. Tune in now to this special episode![00:01 - 06:41] Opening SegmentWhy we started this podcast[06:42 - 13:46] Our Journey to Episode 100Our experiences the moment we fired the manAre you a newbie entrepreneur?[13:47 - 18:16] Exiting a BusinessA career-defining book on entrepreneurshipLessons from ecommerce legend, Carlos AlvarezHow to turn $25,000 into a 9-figure exit[18:17 - 23:15] Expanding a BusinessHow to expand your Amazon businessWhat to learn about sourcing and logistics Want some Amazon refunds? Check out GetidaPromo code: FTM400[23:16 - 32:10] High-Quality PodcastingHow to write words that sellProducing high-quality podcast episodesDon’t miss this episode where we got drunk![32:11 - 42:21] Giving ValueGiving value to the Firing the Man NationA life-changing book by Hal ElrodWhat our guests say in the Fire Round[42:22 - 46:12] Closing Segment Connect with us!Links belowFinal words Tweetable Quotes:“As we hit roadblocks and struggles and feel like we’re constantly putting out fires, it’s nice to know that this is the norm. Business is hard. If it was easy, everyone would do it.” - David Schomer “It’s a very lonely world being an entrepreneur and you need a support system and you need other people that are doing what you're doing in this space.” - Ken WilsonResources mentioned4: How to Be More Efficient & Productive with Your Time19: Carlos Alvarez on Overcoming Obstacles in Your E-Commerce Business41: Selling Internationally on Amazon with Expert – Kevin Sanderson45: Buy then Build with Author Walker Diebe62: Francois Jaffres from Noviland – Get Your Physical Product Sourcing Blackbelt65: Navigating Walmart’s E-Commerce Platform with Experienced Seller Miro Posavec79: The EXITpreneur’s Playbook – Author Joe Valley81: Navigating Expensive Freight & Supply Chain Disruptions with Francois Jaffres91: How to Scale from $0 to $80 million on Amazon with Adam Feinberg from Web Deals DirectBuy Then BuildSubtle Words That SellThe EXITPreneur's PlaybookThe Miracle Morning------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 99Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business. Tune in now and learn from Chase the best Shopify apps and ecommerce KPIs![00:01 - 05:46] Opening SegmentLet’s get to know Chase ClymerChase’s journey from punk rock bands to ecommerce[05:47 - 15:15] The Hardest Part of EcommerceWhy he started the podcast, Honest EcommerceThe hardest part of ecommerce according to ChaseThe challenge posed by the latest iOS update[15:16 - 23:56] How to Boost Website TrafficHere are pro tips from Chase to drive traffic to your websiteChase shares some interesting thoughts about influencer marketingWant some Amazon refunds? Check out GetidaPromo code: FTM400[23:57 - 33:46] Content Creation is KeyThe power of investing in brand buildingChase talks about tactical strategies you can apply nowHe  breaks down the Brand Scaling FrameworkThe KPIs you should prioritize [33:47 - 45:35] Why Niche Down The Shopify updates you can leverage for your businessWhy installing many apps into your store is not advisableHow to transition from freelancer to founderWhy you should niche down[45:36 - 49:52] Closing Segment Know more about Chase in the Fire Round!Connect with ChaseLinks belowFinal words Tweetable Quotes:“The hardest part, and this is something that no agency, consultancy, magician, nobody can help you with, is finding product-market fit. That is a founder’s job.” - Chase Clymer“Failure is inevitable and you’re going to fail when you get started. Just move past it” - Chase ClymerResources mentionedShopifyKlaviyoFreelance to FounderBooksTraction: Get a Grip on Your BusinessBuilt to SellGet Rich in the Deep EndBrandon Sanderson booksEmail chase@electriceye.io to connect with Chase or follow him on LinkedIn. Check out Electric Eye Agency to boost your Shopify sales!Are you an ecommerce business owner? Listen to Honest Ecommerce to learn from the experts and grow and scale your business. ------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 98Phil Strazzulla is an entrepreneur and the founder of SelectSoftware Reviews, a website dedicated to helping HR and Recruiting teams to find and buy the right software through in-depth, expert advice. Phil started his career working in venture capital before getting his MBA from Harvard Business School. He joins us in this episode to share some tips and strategies to be more productive and avoid burnout in a remote setting. Tune in now and learn from a rockstar entrepreneur![00:01 - 06:31] Opening SegmentLet’s get to know Phil StrazzullaPhil tells us why he built SelectSoftware Reviews[06:32 - 12:02] How to Build Your Entrepreneurial MindsetPhil shares the story on how he built his entrepreneurial mindsetHow to overcome the fears of firing the manWhy you might still feel unfulfilled even with a good job[12:03 - 22:02] Training Yourself to be ProductiveThe ups and downs of entrepreneurshipAlternative paths to starting a businessHow to train yourself to be productive[22:03 - 29:08] The Connection Between Boredom and ProductivityWant some Amazon refunds? Check out GetidaPromo code: FTM400How to avoid burnout in a remote setupWhy being bored boost productivityPhil gives some tips to manage your emails[29:09 - 34:53] Focus and Deep Work in BusinessThe insecurity among entrepreneurs according to PhilThe power of focus that you should realize nowIs SelectSoftware Reviews applicable for your business?Phil explains their services[34:54 - 44:09] The Right Human Resources Software For YouPhil shares an interesting observation about human resourcesWhat to look for in a software about human resourcesKnow more about Phil in the Fire Round![44:10 - 46:13] Closing Segment Connect with PhilLinks belowFinal words Tweetable Quotes:“It’s really important for you to take breaks for you to work really intensely and basically be bored.” - Phil Strazzulla“Focus has become one of the core skills of successful people today.” - Phil StrazzullaResources mentionedMcKinsey & CompanyTim FerrissFocusMe™BooksDeep WorkHow to Win Friends & Influence PeopleEmail pstrazzulla@gmail.com to connect with Phil or follow him on LinkedIn and his personal blog. Check SelectSoftware Reviews out to find the best HR and recruiting software vendors!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 97Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. The approach of the Global Wired Advisors combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. In this episode, Chris will help us navigate the exciting but intricate puzzle of selling FBA businesses to aggregators.Listen to Chris and learn from an ecommerce superstar![00:01 - 06:43] Opening SegmentLet’s get to know Chris ShipferlingHe shares his journey to ecommerceHow he learned Amazon’s Seller Central[06:44 - 16:56] What Aggregators Do in EcommerceChris talks about the moment when he finally fired the manWhat does an aggregator do?It’s a good time to be a seller nowChris explains[16:57 - 26:02] Impacts of COVID-19 to EcommerceImpacts of COVID-19 to the ecommerce industryThe positive impact of COVID-19 to ecommerceThis is what will happen if you have the wrong intermediaryWant some Amazon refunds? Check out GetidaPromo code: FTM400[26:03 - 36:48] The Ins and Outs of EarnoutsChris talks about “portfolio softness”What to do when you are approached by an aggregatorThe protections you can build for an earnout[36:49 - 45:55] Aggregators vs. Private EquityThe difference of the aggregator model to private equityChris tells us why you should talk to an intermediaryHere’s the main reason you should professionalize your business now[45:56 - 49:17] Closing Segment Know more about Chris in the Fire Round!Connect with ChrisLinks belowFinal words Tweetable Quotes:“It’s actually much scarier when you look back at it and way higher risk when you can’t control your own destiny.” - Chris Shipferling“We wanna talk to sellers and help them get educated on what it’s like to really take their business seriously to a good process.” - Chris ShipferlingResources mentionedWayfairEvenfloAmazon’s Seller CentralKevin KingThrasioWalmartBook: Good to GreatEmail chris@globalwiredadvisors.com to connect with Chris or follow him on LinkedIn. Visit Global Wired Advisors to optimize your business sale process.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 96Yoni Kozminski is the Founder and Chief Executive Officer of Escala, MultiplyMii, and several successful, yet less noteworthy ventures. Before building Escala and MultiplyMii, he helped scale an Amazon business from 2 million to 5 million in 1 year, leveraging his experience in digital agency. His career has mostly revolved around digital marketing and creative advertising in Australia, Israel and Los Angeles working with Mercedes-Benz, MasterCard, Sony, Medtronic Diabetes, Mondelēz International, and other eight-figure eCommerce brands.Listen to Yoni and learn how to hire A-players from the Philippines![00:01 - 04:34] Opening SegmentLet’s get to know Yoni KozminskiYoni talks about his journey into the ecommerce industry[04:35 - 14:43] Where to Start in the Hiring ProcessHow solopreneurs can start in their hiring processWhy hire virtual assistants from the PhilippinesHere’s a role that is so important in a business according to Yoni[14:44 - 24:30] Building Your “Dream Team”Building your “dream team” for your businessYoni talks about the services offered by EscalaHis reasons for starting his podcast, Successful Scales[24:31 - 29:38] Inventory Management The Right WayYoni gives a few important tips about managing your inventoryWant some Amazon refunds? Check out GetidaPromo code: FTM400How to build your Standard Operating Procedures the right way[29:39 - 34:22] 3 Components of the Business That Should Work TogetherHere’s what many entrepreneurs are doing wrongThe 3 components of a business that have to work harmoniouslyConnect with Yoni. Links below[34:23 - 38:46] Closing Segment Know more about Yoni in the Fire Round!Final words Tweetable Quotes:“We look at how to systemize the businesses based on people, process, and technology. Those three have to work harmoniously.” - Yoni Kozminski“...if you got a great job today and you’re thinking about firing the man, your worst possible outcome is that you have to go back and work for someone else...it’s not really that much of a risk.” - Yoni KozminskiResources mentionedThrasioMultiplyMiiSellersFunding8figHelium10Yoni’s podcast: Successful ScalesBooksThe 4-Hour WorkweekWho: The A Method of HiringEmail yoni@weareescala.com to connect with Yoni or follow him on LinkedIn. Check out Escala to unravel the hidden potential of your business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 94Paul Ross is a master sales trainer, keynote speaker, and author of “Subtle Words That Sell.”  For 30 years, Paul's been speaking in front of tens of thousands of people, teaching them to use the power of language to persuade, sell, and even heal. Now he's trading in the stage for the USB mic to bring his message to the podcasting community! Paul has been featured on BBC, FOX, CBS, Huffington Post, and Rolling Stones.Listen to Paul and learn how to sell subtly with words![00:01 - 04:22] Opening SegmentLet’s get to know Paul RossHow his inability to talk with women led him to sales[04:23 - 16:13] How to Sell Subtly With WordsPaul gives us a sneak peek of his book, “Subtle Words That Sell”He breaks down the “Subconscious Sales Advantage”The words to use at the start of a sales presentationDon’t miss this quick learning session!Common mistakes in copywriting according to Paul[16:14 - 28:02] Why You Should Learn Neuro-Linguistic ProgrammingHow Paul realized that he needed to fire the manWant some Amazon refunds? Check out GetidaPromo code: FTM400Paul gives us his take about Neuro-Linguistic Programming[28:03 - 33:37] Additional 30% Revenue In 90 DaysHere’s another interesting story from Paul you should not miss!Paul’s tips to increase your revenue by at least 30% in 90 daysKnow more about Paul in the Fire Round![33:38 - 36:50] Closing Segment Connect with Paul. Links belowFinal words Tweetable Quotes:“You’re never selling your product or service. You’re always selling decisions and good feelings about those decisions.” - Paul Ross“Learn to get people’s attention immediately by writing a gripping headline.” - Paul RossResources mentionedPaul’s book: Subtle Words That SellBooksValisThe Age of ReasonEmail paul@speakerpaulross.com to connect with Paul or follow him on LinkedIn. Check out his personal website to learn more about his work.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show