Firing The Man A Beginners Guide to Ecommerce SEO from Leading Expert Steven Wiideman
Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group. He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
[00:01 - 07:05] Steven’s Path to Becoming an SEO Expert
- From the Military to an SEO strategist
- The Wiideman Consulting Group
[07:06 - 21:51] Where to Start for Organic Google Traffic
- SEO Principles 101
- Choosing the right software to manage your website
- Prioritize tech, content, visibility
- Content strategy
- Marketing content
- The importance of user behavior signals
[21:52 - 50:13] SEO and Website Traffic is the Long Game
- Realistic goals for getting solid traffic
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Small business owner budget allocation for website
- Recovering a website with low authority
- Where to start
[50:14 - 53:11] Closing Segment
- Know more about Steven in the Fire Round
- Final words
- Connect with Steven using the links below!
Tweetable Quotes:
“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman
“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn
Resources mentioned
- Tools for Marketing Content
- https://answerthepublic.com
- https://ahrefs.com
- Steven’s favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael Shaara
- Podcast Offer: https://courses.wiideman.com/
- USE CODE: SEOSTEVE (complimentary access)
Connect with Steven
Website: https://www.wiideman.com/
Instagram: https://www.instagram.com/wiideman/
Instagram: https://www.instagram.com/seosteve/
Twitter: https://twitter.com/seosteve
Twitter: https://twitter.com/wiideman
LinkedIn: https://www.linkedin.com/in/seoexpert/
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