Firing The Man

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonThe screen time battle just got a revolutionary upgrade. Meet Britta Buchholz, the visionary entrepreneur who's flipping the script on how kids interact with technology through her groundbreaking app, Kidoo.After watching her young children memorize complex passcodes to access their iPads while homework sat untouched, Britta had her lightbulb moment. What if those same devices that captivated children's attention could become powerful educational tools? What if kids had to answer educational questions to unlock their entertainment apps?Drawing from her extensive experience running the Boomerang Group, a philanthropic consulting firm serving high-profile clients like Steve Aoki and Cesar Millan, Britta took the entrepreneurial leap. Despite having no background in tech development, she followed her instincts and pursued her vision with unwavering determination."I didn't even tell my husband for a few months later that I had started this company with this guy, that I had never met with this whimsical idea, that I had to invent an app which I had no clue about the technology industry," Britta shares with refreshing candor. Her journey wasn't without challenges – from facing critical feedback from early testers to navigating the technical complexities of app development and finding the courage to release a minimum viable product rather than waiting for perfection.The result? A transformative tool that parents everywhere have been waiting for. Kidoo seamlessly integrates learning into screen time by requiring children to complete educational challenges before accessing entertainment apps. Unlike traditional educational apps that require parental navigation, Kidoo makes learning the gateway to entertainment, leveraging children's natural motivation to use devices.Whether you're a parent struggling with screen time battles, an entrepreneur considering taking the leap, or simply fascinated by innovative solutions to modern challenges, this conversation offers valuable insights into both the practical aspects of startup development and the mindset required to bring transformative ideas to life. The future of family technology might just look brighter thanks to visionaries like Britta who dare to question the status quo.How to connect with Britta?Website: https://keydo.io/ Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonThe difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.How to connect with Perrin?Website: https://revascension.io/Linkedin: https://www.linkedin.com/in/perrinmoncur/Threads: https://www.threads.com/@perrmoncurReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonWhat if the path to e-commerce success was simpler than most "gurus" make it out to be? In this eye-opening conversation with Jim Cockrum—pioneer in online entrepreneurship and founder of the Proven Amazon Course—we discover why most people are looking at Amazon selling all wrong.Forget what you've heard about market saturation. With less than 20% of all retail happening online, we're still in the pioneer stage of e-commerce. The blue ocean is expanding daily, and Jim reveals his "low-low-high" approach that's helped thousands build sustainable businesses with minimal risk and investment.The real opportunity? Finding "underserved shelf space" in Amazon's massive warehouse network. Jim explains why focusing on everyday products that shoppers need quickly—rather than chasing the lowest price—creates a powerful advantage even for beginners. Through fascinating examples (like how one seller outperformed 200 competitors while charging the highest price), you'll understand why speed and convenience often trump price for today's consumers.Jim dismantles common myths about Amazon selling, clarifying how the platform's increasingly consistent policies make it easier than ever to stay in good standing. He provides practical guidance on sourcing products properly, understanding the economics of profitable reselling, and avoiding the costly mistakes that trip up new sellers.Perhaps most surprisingly, Jim shares his unconventional belief that relationships—not tactics or strategies—are the true predictor of entrepreneurial success. By the end of our conversation, you'll see why Jim's approach has stood the test of time while countless "get rich quick" schemes have faded away.Whether you're just starting your online business journey or looking to diversify your existing e-commerce operation, this conversation offers a refreshingly straightforward path to building freedom and financial stability in the digital age.How to connect with Jim?Website: https://jimcockrumcoaching.com/Podcast: https://silentjim.com/podcast-home/Facebook: https://www.facebook.com/jimcockrum/Facebook Group: SilentJim Linkedin: https://www.linkedin.com/in/jimcockrumInstagram: https://www.instagram.com/jimcockrum/?hl=enSpotify: https://open.spotify.com/show/2K55JmPu9WBAqmOtIaQAkfReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Jeremy Shapiro returns to the Firing the Man podcast with game-changing insights on scaling businesses beyond the hustle phase. With decades of experience helping established entrepreneurs break through growth plateaus, Jeremy unpacks the mental shifts and practical strategies required to build sustainable growth without burnout.We dive deep into the concept of moving from "reactive chaos" to strategic growth. Too many business owners spend their days firefighting – constantly bailing water without patching the hole in the ship. Jeremy shares a powerful framework for carving out dedicated time to work ON your business, not just IN it, and explains how this simple shift transforms business performance.The conversation takes a fascinating turn when Jeremy reveals his process-driven approach to scaling. He challenges the common misconception that systems are ever "done" and emphasizes creating a culture where team members own and evolve processes rather than having procedures imposed from above. For listeners struggling with "SOPs that die in Google Drive," Jeremy offers practical advice for keeping systems alive and relevant.Perhaps most valuable is Jeremy's counterintuitive approach to pricing. Through a simple mathematical example, he demonstrates how modest price increases can potentially double profits, even accounting for customer attrition. This perspective-shifting insight reveals how fear-based pricing strategies leave substantial money on the table for many entrepreneurs.For those feeling stuck at business plateaus, Jeremy offers hope through practical strategies that have helped thousands break through ceilings. He explains how growth typically follows S-curves rather than continuous hockey sticks, and how being open to new channels, products, or strategies that weren't right for your previous growth phase can catalyze your next expansion.Whether you're running an e-commerce business, service-based company, or any entrepreneurial venture trying to scale beyond six or seven figures, this conversation delivers immediately applicable wisdom. Grab Jeremy's new book "Your Business Growth Playbook" and start implementing these proven strategies to escape reactive chaos and build a business that grows on your terms.How to connect with Jeremy?Website: https://YourBusinessGrowthPlaybook.comInstagram: https://www.instagram.com/bayareamastermind/LinkedIn: https://www.linkedin.com/in/jeremyshapiro/Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Transitioning from employee to entrepreneur is challenging for anyone, but military veterans face unique hurdles despite possessing extraordinary skills for business ownership. In this eye-opening conversation, Zach Miller reveals how his company is changing the game for veterans seeking financial independence.Growing up as the child of two Marines shaped Zach's disciplined approach to life, carrying him through careers in sports, music, advertising, and eventually high-powered digital sales roles where he helped orchestrate multiple company exits worth hundreds of millions. When COVID hit, his innovative digital platform saved $105 million in collegiate sports sponsorships, cementing his reputation as someone who thrives under pressure and creates solutions where others see only problems.What's truly fascinating is how Zach connects his personal journey to his mission at Patriot Growth Capital. Rather than leaving veterans to start businesses from scratch, PGC acquires established, profitable companies and creates a structured pathway for veterans to learn, operate, and ultimately own these businesses. Their "Practical MBA" approach pays veterans a six-figure salary while teaching them every aspect of running a successful operation over a five-year period.The statistics Zach shares are striking: only 5% of America's 6.2 million small businesses are veteran-owned, yet these companies employ over 7 million Americans. By increasing veteran business ownership, PGC isn't just changing individual lives—they're potentially creating an economic engine that benefits communities nationwide.Whether you're a business owner considering your exit strategy, an investor looking for purpose alongside profits, or someone fascinated by innovative business models that create multiple winners, this conversation offers valuable insights into how entrepreneurship can be structured to maximize success while serving those who've served our country. Ready to learn how business acquisition might be the smarter path to entrepreneurial success?How to connect with Zack?Website: https://patriotgrowthcapital.com/Facebook: https://www.facebook.com/patriotgrowth/Linkedin: https://www.linkedin.com/in/zacksmiller/Instagram: https://www.instagram.com/patriotgrowth/Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

What if the secret to entrepreneurial success isn't working harder, but aligning your life differently? In this eye-opening conversation with Rebecca Elizabeth Whitman – award-winning coach, bestselling author, and host of the Balanced, Beautiful and Abundant podcast – we explore how high-achieving entrepreneurs can escape burnout without sacrificing their ambition.Rebecca shares her remarkable journey from Princeton graduate to direct sales professional, actress, and multi-faceted entrepreneur. Her philosophy of maintaining 3-5 income streams proved invaluable during the pandemic, allowing her to thrive when her primary revenue source disappeared overnight. This practical approach to financial resilience resonates with anyone seeking greater stability in uncertain times.The heart of our discussion centers on Rebecca's transformative "Seven Pillars of Abundance" framework. Rather than positioning financial success as the primary goal, she reveals how spirituality, physical health, emotional wellbeing, romantic relationships, and social connections create the foundation from which financial abundance naturally flows. This counterintuitive approach challenges conventional entrepreneurial wisdom that often prioritizes hustle above all else.For those caught in negative thought patterns, Rebecca offers her powerful "Four A's of Transformation": awareness, acceptance, action, and affirmation. This methodology provides a practical roadmap for shifting from victim mode to victor mindset – illustrated through her own recent experience with a challenging real estate deal. Her refreshing take on time management likens productive work to HIIT training, with intense focus periods followed by intentional recovery.Perhaps most compelling is Rebecca's client transformation story, where an executive assistant set boundaries with her billionaire boss and unexpectedly catapulted her career to new heights. This narrative powerfully demonstrates how creating balance actually enhances performance rather than diminishing it.Ready to transform your relationship with success? Discover Rebecca's free Abundance Journal and 777 Challenge that have helped countless entrepreneurs create alignment in their lives and businesses. Connect with her on Instagram @RebeccaEWhitman to continue your journey toward balanced, beautiful abundance.How to connect with Rebecca?Website: https://www.rebeccaelizabethwhitman.com/?fbclid=IwY2xjawKOWVJleHRuA2FlbQIxMABicmlkETE5Und0VTNpYm5UNDJkZ2dpAR6dRLIszxhmxVbt2Y1QPD9sn1pL63zu4CdKW8_EuBYeoAYbWINKfrkj2_6EAw_aem_xAvrlHvVknkywdBjOHodNgYouTube: https://www.youtube.com/channel/UC3PaOeXvkhIHue2hreB22VwInstagram: https://www.instagram.com/rebeccaewhitman/Facebook: https://www.facebook.com/rebecca.whitmanPillar.io - https://pillar.io/rebeccaewhitman?fbclid=PAZXh0bgNhZW0CMTEAAafi24x20CQBee3-u37W-ZbtLucwNXo2SzpKwMirmNDzi_wlNcwLg8XQFfHIsw_aem_tQQRuU4_OljDpxJmePfPGwReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

What differentiates successful entrepreneurs from those who struggle or fail? According to Daryl Urbanski, it comes down to eight critical success factors he's identified after interviewing more than 600 high-performing business owners.Daryl's own path reads like a masterclass in entrepreneurial evolution. From humble beginnings shoveling Canadian driveways, he transformed into a business growth specialist who helped NeuroGym generate $1.6 million in just six months (which expanded to $7.5 million within three years). His approach has always been evidence-based - investing over $50,000 in research to identify the patterns that consistently produce results.The conversation takes a fascinating turn when Daryl breaks down the difference between simply "doing the work" and actually "running a business." Many entrepreneurs fail to recognize that delivering a service is only one component of running a successful operation. As he explains: "When you go to McDonald's, they never say the drive-thru's closed because Sally's got a cold." This illuminates why some technically skilled professionals struggle to scale beyond their own capacity.Perhaps most valuable is Daryl's strategic blueprint for building a six-figure business in just 90 days. Rather than focusing on low-ticket, high-volume offerings, he advocates identifying high-value solutions you can genuinely deliver, proving the concept through pre-sales, and maximizing face-to-face interactions with potential clients. "It's easier to make income selling $10,000 items than $10 items," he notes, reminding us that the effort to make a sale often remains similar regardless of price point.The episode culminates with profound insight into what truly sets successful entrepreneurs apart - their relationship with time. Daryl maintains strict discipline around time management, scheduling his day in 30-minute blocks and eliminating distractions that most people consider normal. His recitation of Arnold Bennett's poem on the finite nature of our daily 24 hours serves as both inspiration and warning: "We shall never have any more time. We have, and we have always had, all the time there is."Ready to transform your business through automation and strategic growth? Connect with Daryl at bestbusinesscoach.ca or search for "The Best Business Podcast" wherever you listen.How to connect with Daryl?Website: https://members.bestbusinesscoach.ca/podcasts-homepage/?utm_source=chatgpt.com Podcast: https://podcasts.apple.com/us/podcast/the-best-business-podcast-with-daryl-urbanski/id953821164 YouTube: https://www.youtube.com/c/DarylUrbanski Linkedin: https://ca.linkedin.com/in/darylurbanski Instagram: https://www.instagram.com/skillsforsuccess/?hl=enTwitter: https://twitter.com/DarylUrbanskiFacebook: https://www.facebook.com/TheRealDarylUrbanski/Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

What if the very success you've worked so hard to achieve is now preventing your business from reaching the next level? This fascinating conversation with Scott Ritzheimer, founder of Scale Architects, reveals the hidden barriers that stop entrepreneurs from scaling successfully.Scott unpacks a revolutionary framework of seven distinct growth stages that every business passes through. What makes these transitions so challenging is their invisibility—no one warns you when you've moved from one stage to the next, leaving many founders implementing yesterday's solutions for today's problems. As Scott explains, "Whatever's creating success or not creating success right now is dependent on the stage you're in right now."The conversation dives deep into leadership dynamics, with Scott challenging conventional wisdom about what makes someone an effective leader. Rather than focusing solely on visionaries with big ideas, Scott introduces three other essential leadership styles: operators who execute relentlessly, processors who create systems, and synergists who harmonize the team. Knowing which type of leader your business needs at each growth stage can mean the difference between breakthrough and burnout.Perhaps most valuable is Scott's candid sharing of his own entrepreneurial journey, including the painful "whitewater stage" where his company's success began creating more problems than profits. By restructuring his leadership team, reimagining the organization chart, and implementing the right operating systems, Scott's company tripled their bottom line in just 13 months.Whether you're struggling with scaling challenges now or preparing for future growth, this episode offers a clear roadmap for breaking through each ceiling you'll encounter. Listen now to discover how to stop being the bottleneck in your own business and scale with confidence.How connect with Scott?https://www.scalearchitects.com/founders - Free book and assessment.Website: https://www.scalearchitects.com/secrets/Podcast: https://podcasts.apple.com/us/podcast/secrets-of-the-high-demand-coach/id1637723680YouTube: https://www.youtube.com/channel/UChLj9yjac5P7UMFxoWuG8ZwFacebook: https://www.facebook.com/scott.ritzheimer.official/Linkedin: https://www.linkedin.com/in/scottritzheimer/Instagram: https://www.instagram.com/scottritzheimer/Twitter: https://x.com/scottritzheimerReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show