Episode 106

Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry. 

Learn from Dennis how to get more reviews and customers for your business!

[00:01 - 04:31] Opening Segment

• Let’s get to know Dennis Kelly
• How Postalytics turned into a fast-growing company

[04:32 - 14:44] The Best Time Be An Entrepreneur

• Dennis talks about his fears when he decided to pursue entrepreneurship
  • Here’s how he overcame all of them
• Why Dennis thinks that entrepreneurs should start young
  • Some sacrifices will also be made
• What aspiring entrepreneurs should realize about fears

[14:45 - 24:16] Why Dennis Invested in a Declining Business

• Dennis tells us this story about selling a company
• The importance of digital calendars according to Dennis
• He explains how direct mail was the predecessor of ecommerce

[24:17 - 34:17] Generating Leads From Postalytics

• How entrepreneurs can leverage Postalytics for lead generation
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• Here’s a sneak peek on the backend of Postalytics

[34:18 - 47:42] How to Generate More Sales 

• How to get customers to bite your upsell and cross-sell offers
• Increase your conversion rates by following these tips from Dennis
• Product launches can also benefit from direct mails and here’s how
• How much should you allocate for direct mail? 

[47:43 - 51:41] Closing Segment 

• Know more about Dennis in the Fire Round
• Connect with Dennis!
  • Links below
• Final words

Tweetable Quotes:

“As a startup person, I think you always have fears and you have to become comfortable with them. They’re a part of you. They’re not something you can just ignore.” - Dennis Kelly

“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis Kelly

Resources mentioned

• Book: A Soldier of the Great War

Email dennis@postalytics.com to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!

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