Seller Sessions Amazon FBA and Private Label

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.   Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).   Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.   The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.   Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode

Parent Guilt - The Challenges of Balancing Business and Parenting    Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being.   Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also shares the changes she's made in her life to find balance, such as setting boundaries and prioritizing self-care.   Tune in as Sharon offers valuable insights and tips for other Parents who are striving to balance their personal and professional lives. She emphasizes the importance of patience, taking breaks, and seeking support when needed.

Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.

In this episode we go inside the mind of Justin Cobb, the head of Carbon6.  Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.   About Justin   Lifelong competitor.     Won numerous competitions playing saxophone in grade school.   Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school.  Rough start, 1 win and 19 losses in year one.  Loved the sport and went all-in round the calendar and two years later won a state championship.     Took that winning mindset to business.  In 2002, upon graduating college, while taking a year off before law school, started a direct sales company.  Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015.  Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world.    After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6.   Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller.  The mission is to simplify success online.

Ranking on Amazon- The A10 Myth   In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm.   1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it’s called A9

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are shipped efficiently and cost-effectively. Whether you're a seasoned seller or just starting out, you won't want to miss this informative discussion on the critical factors to consider when selecting a freight forwarder in 2023 and beyond.   About Refael: Refael Elbaz is an Israeli entrepreneur, and founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.

Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits.   What is the REAL state of selling an Amazon business in today's market?   In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023.    Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening.   - What aggregators are actively buying brands? - What are the current multiples? - Is your brand unsellable in today's climate? - Are we in the winter of selling amazon businesses?   We've assembled the foremost experts in the space to dive into these questions.   The panel includes two of the leading ecomm investment banks with billions in transactions, a leading online broker, one of the top Amazon M&A lawyers, and a former Amazon employee, aggregator executive and amazon seller

The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM campaigns have high ROAS? Last touch attribution in Amazon advertising Understanding reporting for CPM based advertising Similarities with DSP advertising Impact of VCPM ads on TACoS Using CPM advertising for the right reasons Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.

In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for creating the best output. AI-generated images can be used in various types of content, including blog posts, email marketing campaigns, website graphics, packaging, product design inspiration, and even creating products such as t-shirts, mugs, and phone cases. With AI-generated images, sellers can create visually appealing content that helps illustrate product benefits or brand stories and values. These images can help increase click-through rates and drive sales in email marketing campaigns, enhance the overall branding and visual appeal. In conclusion, prompt engineering is a crucial aspect of generating high-quality AI-generated images. By experimenting with different prompts and camera lenses, sellers can create unique and relevant images that help enhance the overall visual appeal of their products and services.   Max Sinclair is the Founder and CEO of www.ecomtent.ai. Ecomtent enables Sellers to create lifestyle images with Generative AI. Using Ecomtent, you can put your product in any scenario, and with a person of any age, ethnicity, or gender. Prior to founding Ecomtent, Max spent six years working at Amazon. Here he worked in a number of roles, including on the launch of Amazon Buisness (B2B) in the UK, and being responsible for customer browse and catalogue quality for the launch of Amazon in Singapore.