Amazon Conversion Optimisation and What to Track in 2023   In this episode I sit down with Mina Elias.   What gets measured gets managed and what you manage best will make you money.   Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales.   We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP.   But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.  Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms.  Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t.  Give me 8 mins; and I’ll break it down for you! I’ll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).   I’ll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US.  Then… You can think how you can apply this to your own Amazon business.  

Anthony Cofrancesco, Co-founder of Data Dive, discusses transitioning from Amazon to running an agency, importance of high-quality visuals on Amazon, comparing A-B testing methods, and how Data Dive revolutionizes Amazon SEO. They also touch on living a nomadic lifestyle while succeeding in the Amazon space.

Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three. We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source. This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Erin Graybill Kata Phipps Cara Sayer   Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Launching on Amazon In The EU In 2023 (Roundtable)   In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews.   With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages.   Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint. Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting.  As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential.  With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad’ - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books.  However, a car accident in 2014 derailed Fiona’s progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even.   Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Ranking on Amazon in 2023 Roundtable   Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.   Brandon Young has been in the e-commerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.   Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Gonza Martinez: A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 8-Figure seller and manages other brands with his full-management agency. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees   I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction.   Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers.   Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner.   Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication.   Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams.   Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales.   In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman   Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK   Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Adam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...