Seller Sessions Amazon FBA and Private Label

From Killing It On Amazon To Shopify - Open Brands with Channing Dyson of Daxx Eyewear

Aug 29, 2023
Channing Dyson, founder of Daxx Eyewear, discusses her eyewear brand targeted at moms who want style and affordability. Daxx Eyewear focuses on affordable, stylish sunglasses under $40 and has seen significant revenue growth. They initially used micro-influencers for promotions but shifted to a wholesale model. Daxx Eyewear attracts boutiques starting with small unit counts, offers adaptive eyewear for year-round wear, and engages with local communities. Channing only requires 5-10 hours per week outside of market events and attends trade shows five times a year. They started with Shopify and word-of-mouth marketing before shifting to wholesale.
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