Seller Sessions Amazon FBA and Private Label

Ranking On Amazon - A9 Masterclass Part 3   What is Rank Juice and how does it work?   Want to boost your product's ranking on Amazon?    Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data.   Introduction to Rank Juice The Stuff you don’t know about Rank Juice The Magic of Query Tagging Why you are not indexing for keywords (if you know, you know) Rank Juice and  Auto-Complete Auto Complete Behaviours and Rank Juice  Ranking before Ranking - Structured data Summary - Why the science and observations together, will help you optimise better. 

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more. Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals.  Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.

The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products.  Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.

Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC).  With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them. But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand. Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!

Amazon Conversion Optimisation and What to Track in 2023   In this episode I sit down with Mina Elias.   What gets measured gets managed and what you manage best will make you money.   Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales.   We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP.   But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.  Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms.  Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t.  Give me 8 mins; and I’ll break it down for you! I’ll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).   I’ll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US.  Then… You can think how you can apply this to your own Amazon business.  

Anthony Cofrancesco, Co-founder of Data Dive, discusses transitioning from Amazon to running an agency, importance of high-quality visuals on Amazon, comparing A-B testing methods, and how Data Dive revolutionizes Amazon SEO. They also touch on living a nomadic lifestyle while succeeding in the Amazon space.

Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three. We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source. This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Erin Graybill Kata Phipps Cara Sayer   Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Launching on Amazon In The EU In 2023 (Roundtable)   In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews.   With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages.   Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint. Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting.  As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential.  With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad’ - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books.  However, a car accident in 2014 derailed Fiona’s progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.