AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Seller Sessions Amazon FBA and Private Label
How To Track The Sales Impact From TikTok Traffic.
May 10, 2023
23:27
Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.
Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).
Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.
The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.
Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode