Ranking on Amazon- The A10 Myth   In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm.   1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it’s called A9