Geniuses Of Copywriting

This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Dan's criteria for hiring copywriters and building a copy team so he gets top quality results at a great price - The 'breakthrough' copywriters have when going to the next level, and how to recognize when your writer is about to have that breakthrough If you've ever wanted to systemize your writing, grow a team of copywriters and transition from freelancer to agency owner, this is for you. To learn more from Dan, go to FerrariMedia.com and join his list there.

In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You'll discover: - The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding - How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by - How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development. Get the full transcript and resources at https://GeniusesOfCopywriting.com/Omar-Michael

This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him - How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak

This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who's doing things a lot differently (and more profitably) than most copywriters: How Joey works in 'partnerships' with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more money Doing profitable deals with clients who aren't planning on running a bunch of paid traffic to your copy The #1 underestimated YUGE opportunity for any copywriter to come in and start making big money for their clients Full resources & transcript available at https://GeniusesOfCopywriting.com/Joey-Percia

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover: The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story Back end sales: The secret strategy of all successful businesses Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response. 

Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner. 

On this week's Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you're a copywriter looking to land better, higher paid gigs: How Angie landed big fish copy clients like Jeff Walker and Kevin Rogers Her secrets of building relationships with big-name gurus and get them to give YOU money instead of the other way around! Once you get in with the gurus - how do STAY there? Angie and I have mastered the art of getting paid by experts for years at a time If you've ever wanted to work with a better class of client - why not make it somebody who will also open doors and make you well known in the process? Go to https://GeniusesOfCopywriting.com/angie-colee for full transcript & resources

Justin Goff, a prolific copywriter and funnel optimization expert, shares his remarkable journey from $0 to $23 million in just two years. He dives into the complexities of modern online marketing, revealing why it’s more than just writing a sales letter. Justin discusses the crucial leverage point in marketing funnels and how he optimizes this for massive success. He also emphasizes the importance of compliance in advertising and how understanding emotional triggers can create compelling offers. Tune in for invaluable insights and strategies!

This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can. 

Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't.    You'll discover:   - Jeff's CLEAR Social Media copywriting formula  - How to get someone to pay you $1,000 a month purely from FB posts  - The secrets of getting REAL engagement - not just 'likes' but genuine interaction and SALES   Full transcript and resources at  https://GeniusesOfCopywriting.com/jeff-hunter