
Geniuses Of Copywriting
Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
Latest episodes

Jun 17, 2019 • 38min
Joey Percia
This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who's doing things a lot differently (and more profitably) than most copywriters:
How Joey works in 'partnerships' with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more money
Doing profitable deals with clients who aren't planning on running a bunch of paid traffic to your copy
The #1 underestimated YUGE opportunity for any copywriter to come in and start making big money for their clients
Full resources & transcript available at https://GeniusesOfCopywriting.com/Joey-Percia

Jun 4, 2019 • 43min
Kim Krause Schwalm
Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:
The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
Back end sales: The secret strategy of all successful businesses
Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.

May 28, 2019 • 22min
Kyle Milligan
Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner.

May 20, 2019 • 46min
Angie Colee
On this week's Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you're a copywriter looking to land better, higher paid gigs:
How Angie landed big fish copy clients like Jeff Walker and Kevin Rogers
Her secrets of building relationships with big-name gurus and get them to give YOU money instead of the other way around!
Once you get in with the gurus - how do STAY there? Angie and I have mastered the art of getting paid by experts for years at a time
If you've ever wanted to work with a better class of client - why not make it somebody who will also open doors and make you well known in the process?
Go to https://GeniusesOfCopywriting.com/angie-colee for full transcript & resources

May 13, 2019 • 43min
Justin Goff
Justin Goff, a prolific copywriter and funnel optimization expert, shares his remarkable journey from $0 to $23 million in just two years. He dives into the complexities of modern online marketing, revealing why it’s more than just writing a sales letter. Justin discusses the crucial leverage point in marketing funnels and how he optimizes this for massive success. He also emphasizes the importance of compliance in advertising and how understanding emotional triggers can create compelling offers. Tune in for invaluable insights and strategies!

Apr 29, 2019 • 45min
Lori Haller
This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can.

Apr 22, 2019 • 33min
Jeff J Hunter
Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't.
You'll discover:
- Jeff's CLEAR Social Media copywriting formula
- How to get someone to pay you $1,000 a month purely from FB posts
- The secrets of getting REAL engagement - not just 'likes' but genuine interaction and SALES
Full transcript and resources at https://GeniusesOfCopywriting.com/jeff-hunter

Apr 15, 2019 • 36min
Jimmy Parent
Today on the Geniuses Of Copywriting podcast: Discover the copywriting secrets of Agora top gun Jimmy Parent:
The emotional hot buttons that trigger purchases
How to go beyond the old 'features-to-benefits pitch & discover why people REALLY buy
How to sell to IDENTITIES and make your pitch 10x more powerful
Full transcript & resources at https://GeniusesOfCopywriting.com/Jimmy-Parent/

Apr 1, 2019 • 59min
Stefan Georgi
On this episode of the Geniuses Of Copywriting podcast - one of the best copywriters around Stefan Georgi joins us for a very special episode.
If you haven't heard of him - go look at the top health offer VSLs on ClickBank - most of them are his amazing work.
On today's show: - Stefan pulls back the curtain on his ENTIRE sales letter formula - How to write SUPER FAST copy that still CONVERTS - Secrets of wallet-crushing copy revealed
For the full transcript & resources go to https://geniusesofcopywriting.com/stefan-georgi

Mar 25, 2019 • 30min
Chris Laub
Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub reveals how he launched an online agency with direct mail, building relationships and social media copywriting.
Full transcript & resources at https://GeniusesOfCopywriting.com/chris-laub
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.