Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:
- The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
- How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
- Back end sales: The secret strategy of all successful businesses
Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.