Geniuses Of Copywriting

In this episode of The Geniuses Of Copywriting podcast, legendary marketer and copywriter Dr Joe Vitale - star of the hit movie The Secret:- Author of over 90 books, and inventor of 'Hypnotic Writing' - one of his most popular books- Star of 'The Secret' movie and one of the few stars still in business today (He's also starred in over 30 other movies including his new one 'Zero Limits'- One of the very first copywriters to go online during the mid 90s, President of the Napoleon Hill Institute, and the go-to expert of millionaires, billionaires, royalty and presidentsJoe even sold an early AI program for MS-DOS in the 1990s. There's a reason why Joe is one of the few people from 'The Secret' that anybody remembers - and he shares all his secrets in this episode. For more resources go to https://GeniusesOfCopywriting.com

Today it's my great privilege and honor to present my dear departed friend Kenneth Yu Kern San as a special guest on the Geniuses Of Copywriting podcast.After Kenneth was taken from us far too early, I set aside this interview for a long time. However after speaking with Kenneth's widow and with her blessing, it's time to share this with the world.Because Kenneth would also have wanted others to learn from him even after he's gone. Besides... the cutting-edge marketing and copywriting strategies he shared in this interview are too good to keep hidden forever.

In this episode of The Geniuses Of Copywriting Podcast with special guest Dave Dee:- How Dave used our kind of marketing to take his magician act from 3 shows a month to paying back over $70k in debt in less than 12 months- The system Dave uses to become the top seller at marketing events including $330K in a smaller breakout room while the main stage acts flopped all around him- Dave's unique 'Four Hour Launch' model he developed while working for Dan Kennedy that $750,000 in 4hrs, first time outDave Dee is a genius at selling one-to-many and a true master of direct response marketing and copywriting.Go to https://www.GeniusesOfCopywriting.com to get cliff notes and guides from this and other episodes now.

Sean Donahoe, a seasoned marketer with over 20 years in the industry, shares his journey from selling $20 eBooks to achieving multiple 7-figure launches in the finance sector. He introduces the 'One Headline and Six Bullets' Method, a surefire strategy for crafting compelling offers. Sean delves into the crucial distinction between selling products and outcomes, emphasizing adaptability and customer communication. His insights illuminate the power of simplification in marketing and highlight effective strategies for navigating career changes and financial success.

In this episode of The Geniuses Of Copywriting podcast, Michael Clendenen reveals how he:- Generated at least $19.8 million from his clients before his 25th birthday.- Michael increased a data science guy's business from $800,000 a year to a couple million a year by talking about his love of video games and World War II.- Michael helped a chiropractor, who had four clinics, expand online by writing a sales letter for an inversion table course, where their cost per acquisition was right at break even on the front end, at about $40, while they were selling the course for $37 - which equals free customers.- He also saved a CBD product launch (called Sleep Shield) by rewriting all the copy in two days, which led to selling $100,000 worth of CBD products.- Michael ran a promotion for a dentist where he gave out free teeth cleanings; the dentist's shop looked like Disneyland, and she made about $100,000 that day in billable work. - He adjusted prices for a client for the marriage net from $300 to $100 and made 10 times more sales.- Finally, in a split test in a relationship market, the woman who got cheated on saw three times the convergence compared to a counselor who had been fixing marriages.

Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online. To learn more about Mike go to https://www.mikepavlish.com

Todd Brown, a marketing legend behind the E5 Method, shares his journey from a health club job to crafting campaigns for high-profile clients. He reveals the critical distinction between marketing and selling, demonstrating how powerful marketing can eliminate the need for selling. Todd also breaks down his E5 framework, detailing its five stages for creating effective campaigns. He emphasizes the importance of understanding customer needs and shifting perceptions of marketing as an investment rather than an expense.

On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”.  He’s a legend of the game and spills his secrets in this episode. Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell

This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's something you've heard before.. but have you DONE it?) - Secrets of making copy work on cold traffic - do you have enough proof? Good enough story? Good enough order form? It all adds up... When I first saw the BioHarmony sales letter I thought the writer had to be Stefan Georgi, it was that good. If you haven't heard of Chris before... you will soon enough. Full episode & resources at https://GeniusesOfCopywriting.com/chris-wright

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from. Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz