Geniuses Of Copywriting

Harlan Kilstein, a legendary copywriter with multiple 7-figure ventures, shares his transformative journey from school principal to A-list copywriting success. He recounts how he taught Chris Haddad to create compelling sales letters and reveals the story behind his first sales letter that made $250K in one day. Harlan emphasizes the power of the Therapeutic Metaphor in copywriting, discussing strategies that resonate deeply with audiences. His insights into mentorship and the evolving landscape of copywriting make this a must-listen for aspiring writers.

Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here's some of the secrets he drops for anyone interested in financial copy: How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity that exists with financial copywriting in today's market (the big dogs are all STARVED of good copywriters!) How to align your copy with what the market wants - this is something that templates cannot teach you Jake has a ton of winning campaigns under his belt and he's just getting started. If you're interested in writing in the lucrative financial niche, this is the episode to listen to. Full episode & resources at https://GeniusesOfCopywriting.com/jake-hoffberg

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice How to break through the clutter of advertising messages and your inbox with 6 billion unread emails Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there. Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice

Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mortal writer - The four books you must read to become a great copywriter - and yes, one of them is the first book ever written on the subject of copy editing - The Halbert Copywriting Method Part III - The true path to copywriting greatness - what books to read, courses to buy, how to research, everything you need to know - Is hand copy of ads & sales letters still relevant? Listen to what this copywriting student did that wowed his mentor - Gary's highest earning proteges all swear by the same technique - A little-known and even less-used strategy newbie copywriters can use to land high paying copy projects even if you don't have a track record - The secret research strategies used by world class copywriters to create home run winners more often than anybody else - How top copywriters get paid the REAL big bucks with different kinds of deals which are never taught in copywriting books Bond is one of the best teachers of copywriting around, a fun travel buddy and a genius of copywriting in his own right. This was one of the most value packed episodes to date, so check it out now. Full episode & resources at https://www.facebook.com/groups/GeniusesOfCopywriting/

Mike Morgan, an underground copywriter celebrated for crafting 7-figure promos on first projects, shares invaluable insights. He recounts how he transformed a failed launch into a $100k success with just one email. Mike emphasizes the importance of mentorship and collaboration among copywriters. He highlights how aspiring writers can establish themselves in prestigious companies like Agora. With testimonials from industry giants, his wisdom is a treasure for anyone looking to excel in copywriting.

This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here's a small sample of the gold nuggets he drops: - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time - The #1 thing you must know if you're starting out building a list - and it's not your subject line - The 'Star Wars Episode IV' storytelling secret that is the key to writing emails that get opened, get read, get clicks, and get sales Jason has been writing since 1996, generated over $750 million just from emails, and has written copy for the likes of Mindvalley, Caleb O'Dowd and John Carlton.  Find out more about him at https://beminsiders.com or follow him on Facebook for copywriting tips. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it's NOT telling his story or showing testimonials) - Joel's 'Tesla' business model that exposes the flawed idea that you gotta sell a low priced book, then a tripwire, and so on Joel's known as 'The Webinar Guy' thanks to these outrageous results and his awesome podcast 'Sold With Webinars', but he does webinars in such a different way from everybody else, you'll be amazed at the results. Joel's site is at https://NewWayToLaunch.com and his podcast is at SoldWithWebinars.com, both highly recommended. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career - How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already) Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on. Carl's links: carlgalleti.com scienticadvertising.com copycoach.com

This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollercoaster ride through winning campaigns, health challenges and becoming one of the world's top copywriters - How Chris came up with the all-powerful opening line of his winning offer that taps right into the heart of the reader - And how Chris wrote a sales letter that makes ZERO benefit promises in the first 5 or 10 minutes - the complete opposite of 'conventional wisdom' in copywriting but the proof is in the cash stacking up in Chris's bank account Chris Haddad is a master emotional storyteller and a copywriter who's putting his own offers out there and making big profits. You would need deep pockets to get him to write your sales letter, next best thing is to take plenty of notes during this podcast. To see Chris's affiliate programs and info about all his offers, go to affiliates.hewillworshipyou.com and digitalromanceaffiliates.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true. Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/