Geniuses Of Copywriting

Sean Donahoe, a seasoned marketer with over 20 years in the industry, shares his journey from selling $20 eBooks to achieving multiple 7-figure launches in the finance sector. He introduces the 'One Headline and Six Bullets' Method, a surefire strategy for crafting compelling offers. Sean delves into the crucial distinction between selling products and outcomes, emphasizing adaptability and customer communication. His insights illuminate the power of simplification in marketing and highlight effective strategies for navigating career changes and financial success.

In this episode of The Geniuses Of Copywriting podcast, Michael Clendenen reveals how he:- Generated at least $19.8 million from his clients before his 25th birthday.- Michael increased a data science guy's business from $800,000 a year to a couple million a year by talking about his love of video games and World War II.- Michael helped a chiropractor, who had four clinics, expand online by writing a sales letter for an inversion table course, where their cost per acquisition was right at break even on the front end, at about $40, while they were selling the course for $37 - which equals free customers.- He also saved a CBD product launch (called Sleep Shield) by rewriting all the copy in two days, which led to selling $100,000 worth of CBD products.- Michael ran a promotion for a dentist where he gave out free teeth cleanings; the dentist's shop looked like Disneyland, and she made about $100,000 that day in billable work. - He adjusted prices for a client for the marriage net from $300 to $100 and made 10 times more sales.- Finally, in a split test in a relationship market, the woman who got cheated on saw three times the convergence compared to a counselor who had been fixing marriages.

Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online. To learn more about Mike go to https://www.mikepavlish.com

Todd Brown, a marketing legend behind the E5 Method, shares his journey from a health club job to crafting campaigns for high-profile clients. He reveals the critical distinction between marketing and selling, demonstrating how powerful marketing can eliminate the need for selling. Todd also breaks down his E5 framework, detailing its five stages for creating effective campaigns. He emphasizes the importance of understanding customer needs and shifting perceptions of marketing as an investment rather than an expense.

On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”.  He’s a legend of the game and spills his secrets in this episode. Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell

This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's something you've heard before.. but have you DONE it?) - Secrets of making copy work on cold traffic - do you have enough proof? Good enough story? Good enough order form? It all adds up... When I first saw the BioHarmony sales letter I thought the writer had to be Stefan Georgi, it was that good. If you haven't heard of Chris before... you will soon enough. Full episode & resources at https://GeniusesOfCopywriting.com/chris-wright

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from. Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz

This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends Wisdom and insights collected on what's working online now, after reviewing 3,000 funnels The secret to surveys and quizzes that allow you to do your market research on the fly so you can launch NOW and refine later At ToeCracker's event in Poland Nik was one of the most insightful and informative speakers there, with a depth of knowledge of marketing and copywriting that puts most so-called 'gurus' in the shade. And his powerful LeadsHook software customizes your funnel like regular quiz platforms... but in a far more powerful and unique way that can scale your marketing up to 10,000 leads a day or more. Full episode & resources at https://GeniusesOfCopywriting.com/NikThakorlal

This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin.  On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned - You'll be amazed at how much data FB has on each user - and how easy it is to use that data in your ads Ben is a VIP top 2% of advertisers in the world and was labeled 'The world's #1 Facebook marketer' by the Huffington Post. He's spent over $30M on FB ads over the past decade, so he knows what converts and what doesn't. Full episode & resources at https://GeniusesOfCopywriting.com/ben-simkin

Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predicted: What kind of copywriters will be around in 5 years and how to survive the coming purge - How copywriting in the internet IS different than 30 years ago (Hint: It's not "Short millennial attention spans" Ed is a legend of the game and a natural persuader with a lifetime of marketing and copywriting experience to offer. This is one not to miss! For more information, visit: https://www.GeniusesOfCopywriting.com/